Tech companies should start adopting influencer marketing – ‘Wole Oduwole

In a recent examination of modern marketing strategies, SEOGidi’s founder, Wole Oduwole, strongly endorsed influencer marketing as a crucial tool for Startups seeking visibility and credibility in today’s dynamic market environment. This is especially significant for emerging businesses on the African market, where influencer marketing is gaining increasing traction.

“Influencer marketing is not solely the domain of established telecom giants and FMCGs, it’s a strategy that tech companies and startups are rapidly embracing to broaden their potential customer base,” Oduwole explained.

He elucidated his point with several compelling examples.

“Consider Flutterwave’s strategic move in December 2021. The fintech unicorn, brought global Afrobeats sensation Wizkid on board as a brand ambassador, investing millions of naira. The partnership significantly broadened Flutterwave’s brand reach and facilitated a continuous connection with its customer base,” Oduwole said.

He further cites the example of MoniePoint, an African fintech player that amassed $50m in its Series C round last year, and tactically signed rapper Olamide as a brand ambassador. Besides, the company astutely sponsored the ‘Big Brother Naija All Stars’ show on DSTV.

Moreover, budding tech startups like PayDay, having raised a pre-seed fund of $2m, charted the same course. The startup adopted a robust social media marketing strategy, partnering with acclaimed artists Davido and Joeboy, and popular skit-maker, Layi Wasabi.

Oduwole noted that startups need not solely pursue partnerships with high-profile influencers.

“Micro-influencers can provide astonishing reach. Startups can leverage this unique marketing approach to their advantage,” he advised.

Reflecting on SEOGidi’s journey since its inception a year ago, Oduwole expressed his pride over the progress made.

“SEOGidi was established in August last year to address the challenges startups in Africa face. I’m proud to say that we have onboarded 36 startups, scaled 60% of them with over 200% growth in reach and conversion. This is the kind of success that propels us to do more,” he added.

Oduwole credits SEOGidi’s success to its dedicated team of growth specialists who craft customized digital media strategies based on individual startup needs. With clear timelines set for every onboarded business and measured KPIs to monitor improvements over the period, SEOGidi’s strategy blends meticulous planning with performance tracking.

Oduwole has ambitious plans for the company. “SEOGidi aims to work with 1,000 businesses in the next business year. We are committed to driving growth and strategic marketing for startups in the African space and beyond,” he concluded.