The Guardian donates newspaper cabin to Abuja distributors
…To Boost Sales, Readership In North Central
In its bid to expand visibility of its titles and reading culture in the North Central zone of the country, The Guardian has signed a Memorandum of Understanding (MoU) with Abuja Newspapers Distributors Association (ANDA) for a mutual partnership.
As part of the MoU, it has identified with the Newspapers Distributors’ Recreational Garden development initiative in Area One, Garki, Abuja, with the donation of N1.5 million cash for the construction of a newspaper cabin in the park, for relaxation and patronage of the company’s products.
Under the terms of the MoU signed yesterday by both parties, ANDA will execute, manage and brand the hut with The Guardian’s logo and colours.
Speaking at the MoU signing at The Guardian’s Abuja office, The Guardian Group Chief Executive Officer (GCEO), Dr. Habeeb Quadri, said the idea of constructing a shed at the distribution centre was part of efforts in re-branding the company.
Quadri charged them to ensure transparency in the process of executing the project, adding: “This cheque presentation is not the first promise we have made to the association in the last few months, some of which we have already fulfilled. We will appoint someone to supervise the project and report directly to the Abuja Bureau Chief. This would help in ensuring that the project is executed as planned.
“Though the market is not really good, The Guardian would continue to support you in the best way it can. This indeed is the beginning of consummating a marriage of promise fulfilment.”
On his part, president of ADAN, Mr. Benji Obute, revealed that the gesture was the first in the history of the association, commending the management of The Guardian Group (TGG) for coming up with the idea of having a shed of its own at the centre.
Asserting that the gesture would further ensure wider circulation of the company’s products, Obute promised that the fund would be used judiciously.
He sought a more cordial relationship between the association and TGG and re-assured of his association’s preparedness to always distribute all The Guardian titles massively within the North Central. Highlight of the ceremony was a visit to the proposed relaxation park where a tree was planted by the newspaper.