Three Crowns set to pamper Nigerian women on Mother’s day
Mother’s Day is a celebration on March 22, honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in many parts of the world, most commonly in the months of March or May. This explains why the Three Crowns 2020 Mother’s Day campaign would run from March to May, 2020.
To this end it has flagged off a campaign in which conversations are generated around the struggles which mothers go through to ensure that their families progress against all odds.
The conversations are geared to let people remember and appreciate their mums as the Heart of the home; and the campaign, among other things, would prepare the ground for the brand’s strategic Mum of the Year campaign planned for later in the year.
However, participants are expected to share their stories and generate conversations to underscore how mother’s love is priceless.
The brand recalls that in many homes, mothers go the extra mile to support their husbands; or weather the storms all alone to take care of their families especially in the event of a loss of a spouse.
This campaign is very much in line with Three Crowns’ renowned gesture of acknowledging and celebrating mums as the heart of the family by inspiring them to eat well and live healthy so as to keep their families healthy and happy – in appreciation and celebration of the fact that when mums are healthy, families are happy!
Giving an insight into the campaign, the Brand Manager, Three Crowns, Chioma Igwe, explained that the brand is always mindful of the factthat “Mums sometimes undervalue their own needs for a great health; they go through struggles to ensure the family progresses against all odds; and there is therefore the need to acknowledge and reward her labor of love as the Heart of the home.”
According to her, “Mums will be appreciated as being the Heart of the Home by sharing stories of her struggles and her impact in the family to the larger society, and this is the main thrust of this campaign.”
She concluded: “This campaign will be rewarding mothers or mother figures who, despite being less-privileged (widowed, financially challenged), physically challenged have positively impacted their families and the society. The ultimate goal of the campaign is to reward mothers’ labour of love.”
The brand has, however, given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.