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TNBA to make broadcasting industry formidable, say Murray-Bruce, Alumona

By Guardian Nigeria
16 August 2022   |   3:27 am
Chairman, Steering Committee, The Nigeria Broadcasting Awards (TNBA), Guy Murray-Bruce, has declared that the event, billed for November, will make the industry a formidable force in the black world.
Guy Murray-Bruce

Guy Murray-Bruce

Chairman, Steering Committee, The Nigeria Broadcasting Awards (TNBA), Guy Murray-Bruce, has declared that the event, billed for November, will make the industry a formidable force in the black world.

Murray-Bruce, who is President of Silverbird Group, made the declaration yesterday during a live radio programme in Lagos.

TNBA, promoted by Broadcasting Organisations of Nigeria (BON), is a first-of-its-kind professional excellence recognition and reward platform.

According to Murray-Bruce, the primary objective of the awards is to motivate professionals to attain higher standards as a means of further contributing to national development.

“If people are recognised and rewarded, they will be motivated to do more and if they do more, they will make the Nigerian broadcasting industry a formidable force in the black world,” he said.

The entertainment guru added that the committee he chairs will soon announce a call for entries into the 13 award categories and calls on broadcast professionals to enter their works for consideration by a panel of judges to be announced soon.

Also speaking on the programme, Managing Director/Chief Executive Officer of Strategic Outcomes Limited, consultants to TNBA, Jenkins Alumona, described the awards as independent, as they will be “given by broadcasters to broadcasters.”

He went on: “TNBA will be awards by broadcasters to broadcasters and devoid of sponsors’ influence. While we seek sponsorship for the awards, sponsors will have no role in adjudication, as entries will be rated by a panel of judges, comprising active and retired broadcasters with integrity and stellar professional records. The process will be also be run by a top audit firm as a way of stamping fidelity on it.”

Alumona also called on sponsors to take advantage of the visibility the platform provides, as the awards have secured the buy-in of about 300 BON members – private and public radio and television stations – across the country.

“TNBA, as a marketing platform, is the equivalent of buying one and getting 300 free. All BON-member stations are fully plugged into the awards, giving would-be sponsors immense mileage for their messages and positioning them as supporters of national development through higher information dissemination standards. Higher professional broadcasting standards will earn the sector and the country more respect across the globe, “ he added.