Lambo Xtra has unveiled foremost talent manager and music executive Toks Asher Young as brand ambassador for their online merchandise store.
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Lambo Xtra is one of the top contemporary hip hop magazines pushing and promoting pop culture and the Nigerian music industry. Owned by the Media 360 Company, Lambo Xtra, is an online magazine, whose primary goal is to shape the future of music journalism by curating independent content in a thought-provoking way on music and pop culture.

“Toks is a popular Nigerian music industry veteran and one of our associate writers and having modeled our hooded sweatshirt brand, it is only proper that he becomes one of our ambassadors. Who better to represent a magazine that promotes hip-hop and pop culture than someone who is passionate about music and entertainment”, says Soltesh Iyere, Founder/Editor In Chief at Lambo.

The company recently launched their online store, where readers, fans of the magazine, lovers of music, and pop culture enthusiasts can purchase custom Lambo Xtra merchandise, and clothing.

“Some of our readers always indicated interest in some of our promotional materials and this pushed us to open an online store to cater to our fans and readers who want to buy our apparel or custom paraphernalia so they can be associated with our brand ,” says Iyere.
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Speaking at the launch, Lambo Xtra associate writer and brand ambassador, Toks Asher Young said that the magazine aims to become a force in music and entertainment in Africa and beyond. “I feel privileged to have been chosen as the brand ambassador for the online merchandise store”, he added.

“Music business is big business and it keeps growing and expanding everyday, so we will aim to tap into the limitless opportunities that abound in the industry,” Mr. Young stated.
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Toks went on to add that, the launch of the online merchandise store is in line with the plans on Lambo Xtra, to make use of their editorial platform to further promote its motto as the loudest voice in pop and also ensure the integrity of our journalism.”

Lambo Xtra also recently introduced new contents and also announced plans to overhaul its website, and make it more interactive and innovative. The prestigious magazine is owned by TheMedia360 Company Limited a Kenyan-based entertainment public relations agency. Launched in 2014, the magazine also has offices in Nigeria and Ghana.

Tochukwu Umezulike better known as “Toks Asher Young” is a renowned A&R, executive music producer, entrepreneur and philanthropist. He is also an ECOWAS Youth Ambassador, and recipient of the West Africa Youth Council’s Nelson Mandela Leadership Award Of Excellence & Integrity.
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