Tolu Coker the woman behind the royal look, represents the new face of British fashion one that is diverse, sustainable, and deeply connected to its roots.

Born and raised in London to Nigerian parents, Tolu Coker is a proud product of the diaspora. Her work is a constant bridge between her Yoruba heritage and her British upbringing. She graduated from the prestigious Central Saint Martins in 2017 with First Class Honours, and her debut collection, Replica, was based on her father’s old photographs and documents from his life in Nigeria and the UK.

Here are a few things you need to know about Tolu Coker.

2024 Autumn collection

The outfit that caught everyone’s eye was a dove-grey, double-breasted “Blazer Frock Coat” from Coker’s Autumn/Winter 2024 collection. Originally titled the “Double Lapel Corset Coat,” the piece features sharp tailoring, a sculpted waist, and a surprise corset-style lace-up back.
For the Princess of Wales, she moved away from her usual primary colors. The neutral grey allowed the Nigerian First Lady’s vibrant attire to shine, while the choice of a British-Nigerian designer served as a symbolic bridge between the two nations.

Fashion with a Social Conscience

Coker doesn’t just design clothes; she tells stories of identity and social justice. Her A/W 24 collection, titled “Broken English,” was inspired by a trip to Ghana and the resilient spirit of West African “hawkers” (street vendors).
She explores the idea of belonging to two cultures at once while using her platform to advocate for inclusivity, having collaborated with organizations like Amnesty International and Choose Love.

Sustainability Trailblazer

She is known for using hundred percent British wool and deadstock (leftover) fabrics.
Integrating upcycled materials like lace and denim into luxury silhouettes.
Creating “heirloom” pieces designed to be passed down through generations rather than discarded after one season.
Her commitment to the planet earned her a spot as a “Sustainability Trailblazer” on the cover of British Vogue in early 2024.

Royal and Celebrity Stylist

The Princess of Wales isn’t the only high-profile individual who has worn her designs. Tolu Coker’s designs have been worn by global superstars including Tyla Ariana Grande, Tems, and Maya Jama. Even King Charles III has shown his support, notably attending her London Fashion Week show just last month.