Tributes As Family, Friends Extol Moemeke’s Virtues At Service Of Songs

It was an outpouring of tributes as family, former colleagues and friends from all walks of life gathered on Thursday to pay respect to the late guru of advertising in Nigeria, Mr. Ifeanyichukwu Sylvester Moemeke at the service of songs.
   
Held at Trinity House Church, Victoria Island, Lagos, the event witnessed the presence of notable personalities within and outside the advertising industry, among whom are Doyen of advertising, Chief Olu Falomo; Chairman, Advertising Practitioners Council of Nigeria (APCON), Udeme Ufot and so many others, each having kind words to speak about ISM as he was popularly known.
   
Speaking at the event, Falomo who said he met ISM at Lintas Adverting Agency when he joined there on June 15, 1963 as a Trainee Graduate Executive described him as a great man, a man of virtue, a friend and brother who directed him and taught him what he now knows in advertising, adding that whatever he is today, he owes to his leadership.
   
Falomo ISM was a serious-minded and efficient man who is the architect of everything that is good in the Nigerian advertising industry.
       
“I shall continue to be grateful to him because whatever I am today, I owe him to his leadership. He was a great man and a role model.”
   
For the Executive Vice President, Lowe Lintas, Lagos, Erabor Emokpae, ISM is a man many parts who became a legend in his lifetime. He went further to describe him as a man of great dignity and decorum whose integrity is there for all to see.
       
APCON chairman, Udeme Ufot described him as a man of few words, dreaded and tough, and above all, a man who stands for truth, excellence and merit.
   
According to his driver, Monday Owhunbanwe, he was like a father.
 
Monday further described his boss as an agile person who never slept in the car throughout the time he drove him even as far as travelling down to his home state of Delta State.
   
In her tribute to the dad, the third child of the five children of the late advertising legend, Nkiru Helen Isichei described him as a loving, benevolent, disciplined and concerned father who was always there to see that they excelled in life.