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As part of its commitment to provide a range of personalised banking services to its customers, Union Bank Plc has launched its Elite Banking Segment for the emerging and established middle class in Abuja.
Speaking at the launch, which took place at the bank’s main branch in the Federal Capital Territory, Head, Elite and Royalty Banking, Dayo Odulate, said it was an affirmation of the bank’s promise to provide customers with access to unique banking services that fit their lifestyle needs.
She said: “Union Bank recognises the need to pay special attention to the middle class. From regular conversations with our customers, we realised the need to address the gap in service delivery to this economic class in the country and the Elite Banking Segment has been designed to plug that gap.”
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Odulate further explained that with the launch of the segment, the emerging middle class in Nigeria could enjoy benefits and value-added banking services, such as an elite associate or relationship manager, dedicated to them.
According to her, the segment also offers benefits, such as accounts with zero maintenance fees, higher interest rates, premium discounts on loans, discounts at select local partner stores and an Elite Debit Card, which gives customers automatic membership to the MasterCard Platinum program, where they can enjoy exclusive lifestyle offers on travel, dining, entertainment and lots more.
