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Voting in consumers’ perception of brands ends June 30

By Martin Umunna
24 June 2022   |   3:41 am
Conveners of the Consumers Value Award, Consumers Value Broadcasting (CVB), has announced a June 30,2022 closing date for the online voting for brands of repute and influence.


Conveners of the Consumers Value Award, Consumers Value Broadcasting (CVB), has announced a June 30,2022 closing date for the online voting for brands of repute and influence.
 
The portal opened on April 1, making it exactly three months of consumers expressing preferences for brands considered to be of value.
 
No fewer than 40 categories are in the race for votes of consumers in the last 60 days, while the remaining 30 days are for brands to gather more ballots from consumers through direct conversations.
 
Customers’ responses to voting have been impressive, according to co-founder and Chief Executive Officer of CVB, Akonte Ekine. He charged more consumers to visit the site and vote for brands based on their experiences.  
 
A statement, issued yesterday, in Lagos, said at the end of 60 days of voting, leading brands in various categories include Coca-Cola, 55 per cent; Dettol, 83 per cent; Samsung, 48 per cent; Toyota, 56 per cent; Knorr, 71 per cent; MasterCard, 88 per cent; Power Oil, 57 per cent and Golden Penny, 55 per cent.
 
Shoprite polled 66 per cent; Reload Multivitamin, 88 per cent; Lush, 60 per cent; Mr. Chef Salt, 62 per cent; Interswitch, 35 per cent; Dangote Cement, 65 per cent; Checkers Custard, 84 per cent and Colgate at 37 per cent.

The rest are Air Peace, 41 per cent, MTN 68 per cent, Lucozade boost 48 per cent; GTCO, 41 per cent; Amstel, 48 per cent; Chivita, 39 per cent; Orijin, 26 per cent and Kellogs corn flakes, 85 per cent.