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Yiaga Africa uses entertainment to boost political participation in youths

By Guardian Nigeria
28 December 2021   |   3:55 am
YIAGA Africa, a civil society organisation, yesterday, used arts, culture and music to spur political participation and promote inclusion of young Nigerians ahead of the 2023 general elections.

YIAGA Africa, a civil society organisation, yesterday, used arts, culture and music to spur political participation and promote inclusion of young Nigerians ahead of the 2023 general elections.

This came up at the Not Too Young To Run Festival in Lagos, where Director of Programmes, Yiaga Africa, Ms Cynthia Mbamalu, maintained that entertainment is relevant to politics.

The festival, which had the theme, ‘Should We Vote or Not’, was in partnership with TASCK creative agency and supported by UKAID.

Mbamalu said: “Entertainment is powerful in Nigeria. In fact, it has taken us to the global map. Many people in the world know a lot of things about Nigeria through our music, movies and arts.

“That is what takes us out there and a lot of young people are interested in this conversation when it is led from this space. While entertainment is making us global, it is also needed to help us change political outcomes, especially among the youths, because they make up the numbers.

“In 2019, youth registered voters in Lagos, that is 35 years below, was about 14.8 per cent but the turnout on election day was barely four per cent.

That is a far cry from a state that has millions of registered young voters.

“So, this time around, we want to change the game by leveraging on entertainment to reach out and spur youths to participate massively and actively in the 2023 general elections.”

The Not Too Young To Run bill was signed into law in 2018 with the aim of getting younger people in political offices and reducing the age to contest for elections.

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