Vote023 targets 23 million Nigerians on voice call campaign
Digital Media Strategist, Tomiwa Olajide (left); Gospel Obi also known as Gospelondebeatz, theme song producer; Founder, Inspired by Jela and Lead Collaborator, Angela Ochu-Baiye; Founder, Emergent Labs and Visioneer/Solution Architect, Vote023 Emeka Mba and Director, Business Development, Watchmen Systems Solutions Ltd, Reginald Bassey, at the launch of Project Vote023<br />
Founder of ‘Vote023,’ a non-partisan incentive-driven voice call campaign, Emeka Mba, has raised the need for Nigerians to be actively involved in the 2023 general election to achieve the future they desire.
Mba, who is also the founder of Emergent lab said this at the weekend during the launch of ‘Vote023,’ noting that the objective is for people to be more aware of their civic responsibility.
He added that Vote023 was aimed at influencing behaviour and driving action by providing compelling reasons to participate, and show Nigerians that the future of the country lies primarily in their decision to become active contributors in the electoral process.
Mba added that the goal is to reach over 23 million Nigerians with 23 reasons to vote during the 2023 elections, stressing that the project is not affiliated to any political figure or party, noting that the emphasis is on principles and data, not parties or persons.
He said: “Nigerians who do not participate in the electoral process have legitimate reasons for not participating. While most believe, rightly or wrongly, that results are predetermined and their votes do not count, others pull back because of personal safety and security reasons.
“Hence, we are launching Vote023 to correct this voter apathy by creatively sensitising Nigerians and giving them strong reasons to vote in the forthcoming 2023 elections. The objective is to deepen the citizens’ consciousness of their civic obligation and drive more engagement in the voting process.
“This is how it works. You visit Vote023.org and you will see two options- you can call the number in one of the boxes and listen to our pre-recorded non-partisan message in your preferred language reminding you to vote in the upcoming 2023 elections and we would send you an SMS and credit you with N100 airtime instantly. If you input your number or anyone else’s, you or the person will get the same pre-recorded message and receive N100 airtime instantly.”
A media consultant and a collaborator in the project, Angela Ochu-Baiye, said that it was not enough to get Permanent Voter Cards (PVCs), Nigerians must be involved in decision-making processes.
Ochu-Baiye said the Vote023 campaign was designed to engender that very important action of actually voting, and they are doing this through strategically placed messaging in different languages and incentivising it for more reception.
She said apart from the pre-recorded, non-partisan messages, it also created the theme song titled ‘The Call’, produced by the renowned Gospelondebeatz of SCRiiPO.
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