Here’s what the experts think which do business in Africa about the
retail development in Africa. Oleg Yantovsky, the head of the Russian branch of
Hermes-Sojitz and a member of Hermes-Sojitz’s Board of Directors: “The interest
of international retailers in the African market is understood. Due to the
rapid saturation of the Western European markets, retailers and investors have
to find other consumer markets which would be less mature, but fast growing.
Pull factors for Africa are evident: first of all, it has low barriers for
entering the market. The economic growth rates of African countries are above
the world’s average, and due to the advancing market liquidity, long-term
investment projects may eventually prove short-term. For instance, in these
troubled times for the global economy, the African market becomes more stable
and, consequently, more attractive for investors.” The International
Investment Fund Hermes-Sojitz launched its investment and development program in
West African Union in 2014 (the Fund’s portfolio of investment in development
projects in Africa by 2017 amounts to $2 billion). The company focuses on
investing in property development projects which are unprecedented in the
region: construction of a 65-storey skyscraper and a shopping mall with an area
of over 100,000 sq.m. each.