Firm partners Nigerians on city campaign
An international firm, Heineken is bringing to Nigeria the third edition of its cities campaign, tagged Shape Your City as part of its ongoing attempt to enhance the cities in the country.
The Senior Brand Manager, Heineken Nigeria Ngozi Nkwoji explained that the campaign is aimed at transforming great cities while broadening the imagination of the new generation city dwellers, inspiring them to contribute their quota to improving their cities.
“This year’s theme of shaping cities is focused on encouraging people to contribute to their city as Heineken believes that the smallest of gestures have the potential to bring about unexpected transformation to our Nigerian cities.
Globally, Heineken is committed to making great cities even greater and we are glad to include Nigeria in this movement,” she said.Already, Heineken Nigeria has selected and some Nigerians, who are known for using their skills in creating one-of-kind experiences to make their cities more enjoyable for dwellers. They are urban visionaries who have by small actions of their own, contributed to shaping cities across Nigeria.
The selected individuals include, Bolanle Austen-Peters, founder of Nigeria’s foremost cultural hub, Terra Kulture; Theo Lawson, architect of the acclaimed Freedom Park and Kalakuta Museum, and Kenneth Gyang, director of award winning films Confusion Na Wa and Blood & Henna.
As part of the campaign, Heineken has also launched a series of limited Heineken City Edition bottles and cans, each bearing the name of renowned cities across the globe including 10 Nigerian cities, namely Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Benin, Warri, Kaduna, Aba and Onitsha.
According to Nkwoji, the brand is reaching out to city dwellers across Nigeria to share their ideas for improving great cities. At the end of the campaign, the winning idea(s) will be executed by Heineken Nigeria while engaging City Shapers and other passionate urban explorers across the country to help make the project a reality.
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