A groundbreaking concert series fusing music with conservation, “Music for Wildlife”, has been launched across Trace Global Network’s TV channels and streaming platforms, spotlighting Africa’s top music talents in a campaign to raise awareness, protect the continent’s iconic wildlife and wild spaces.

The series is produced by a conservation group – Wild Africa in collaboration with OAS1SONE, a platform for music and immersive experiences. The initiative features over 150 artists lending their voices to protect Africa’s natural heritage.

From Cape Town to Lagos, Harare to Windhoek, artists are donating their talent and time to advocate against the threats facing wildlife. Through powerful performances and bold messages, these musicians are inspiring their fans to stand with them, take action, and reconnect with the wild spaces in our national parks.

The series is supported by the International Fund for Animal Welfare (IFAW), a global non-profit long active throughout Africa, helping animals and people thrive together Africa, home to a quarter of the world’s biodiversity, faces enormous challenges, including poaching, habitat loss, human-wildlife conflict, the illegal wildlife trade and climate change, all contributing to a drastic decline in wildlife populations. The WWF’s 2024 Living Planet Index reports that wildlife populations have plunged by 76 per cent over the last 50 years.

But there is hope. People are starting to care more deeply about the world around them, wanting to make a difference and to be heard. With this series, a celebration of culture and conservation, the promoters aim to reach over 350 million viewers in 190 countries and expose them to Africa’s amazing music and wildlife.