Abuja perfumery, Rare Dahlia, unveils global campaign I am every woman
Last Sunday, Rare Dahlia, the go-to perfumery for exquisite luxury fragrances for women and men in Abuja, hosted the unveiling of its new campaign titled: “I am Every Woman.”
The I am Every Woman campaign is one that celebrates the versatility of women and the men that support them as they take up space and contribute to the development of the society.The campaign consists of a collection of 10 images that shows a woman transition through the multiples roles of her life. It illustrates how women are multidimensional and wear multiple hats. She is a business owner, a champion, a follower, a friend, a homemaker, a wife, partner, leader and a daughter. She embodies the versatility her life demands of her effortlessly, which reflects in the type of fragrances she identifies with.
“I am an advocate for equal rights and the belief that everyone contributes to the advancement of society. I am unafraid to stand up for what I believe in. I am confident in fighting for the voiceless and being a symbol of change. I am a voice for this generation and the next. This is why I have a preference for fragrances that embody my boldness and personality,” says the Rare Dahlia Woman.
According to Gbemi Abudu, the Founder and Managing Partner of BMGA Enterprise Limited, the company behind the production and creative direction of the campaign, “From inception to execution, the objective was to use the Rare Dahlia “I am Every Woman” campaign to challenge and redefine some societal narratives about women and relationships, while still creating a desire for the Rare Dahlia brand and their perfume offerings.
“BMGA was able to accomplish this with the use of strong imagery and captions that defined each role the woman embodies in her life. It was an opportunity to use visuals to tell the story of the phenomenal attributes and strength of women and the men who support them. It was an exciting project for us because it allowed us to intertwine our creativity, marketing expertise and commitment to the upliftment of women.”
Nosa Okubo, Founder of Rare Dahlia stated: “Rare Dahlia was created with the intention of creating a space where people and fragrance enthusiasts could find and experience exquisite luxury fragrances. We have stayed consistent in creating value and providing unique shopping experience designed to meet the needs of luxury fragrance lovers.”
Rare Dahlia prides itself on its commitment to excellence through its provision of high-quality fragrances and exceptional customer service designed to elevate a customer’s in-store experience. The campaign challenges viewers to see the world through its eyes of excellence, elegance, and exquisiteness.