Adire, Ankara on Brazilian runway
With a runway display of classy cuts, haute couture, and ready to wear trendy pieces all distinctly made with the Adire and Ankara fabrics, the city of Sao Paulo came alive during the first edition of African Fashion Week (AFW) held in Brazil.
The three-day glamorous international fashion show held at the Expo Center Norte, Sao Paulo featured a spectacular showcase of Africa’s cultural heritage, promoting the richness of African culture, trade and investment in the creative industry.
The show, organised by Queen Aderonke Ademiluyi-Ogunwusi, in partnership with the Chairman of Brazil Chamber of Commerce and Chief Executive Officer of FeaFro Institute, Brazil, featured designers from all the fashion capitals of the world – London, Paris, Ghana, and Nigeria.
The event also featured a special showcase of Adire Oodua by Nigeria’s frontline designer Ejiro Amos Tafiri. A-line Adire dresses with statement sleeves, asymmetric tops paired with Adire trousers, and long skirts with extravagant organza hem were the stars of the collection, all made with different types of Adire.
Ademiluyi- Ogunwusi said it was a delight to see the Adire fabric of Nigeria at the centre stage of the event. “It’s a great thing indeed for Nigeria as Adire is now being sought for across the globe.”
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