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AFRIMA Appoints Makhtar Diop as Senegal Country Director

By Chinonso Ihekire
01 October 2022   |   5:46 am
The International Executive Committee of the All Africa Music Award (AFRIMA), in conjunction with the African Union Commission (AUC), on Tuesday, appointed Mr Makhtar Diop as the country director

The International Executive Committee of the All Africa Music Award (AFRIMA), in conjunction with the African Union Commission (AUC), on Tuesday, appointed Mr Makhtar Diop as the country director of AFRIMA in the Republic of Senegal. 

“We are pleased to have Diop manning the fort for AFRIMA, in Senegal, as the country has a very rich heritage of African music and culture which needs to be preserved and promoted. And that is also at the core of AFRIMA’s operations. With Diop, we believe AFRIMA’s presence is well represented, and the overall vision of the AU, AFRIMA and every single African, will be achieved by the efforts to be yielded in Senegal,” AFRIMA’s Executive Producer/President, Mr. Mike Dada, noted. 

Makhtar Diop


Diop’s appointment consolidates his trailblazing effort within the music industry in Africa. Born in 1983, Diop built his legacy within the Senegalese music scene, being a music event organiser, promoter, as well as record label executive. 

With his Soubatel Music Group, he has successfully managed and developed big names including the Malian superstar Sidiki Diabate and has worked with other great talents such as Pape Diouf, Wally B Seck, Youssou Ndour, and Samuel Eto’o, among several others. 

Instructively, the Country Director plays a key role in the International Committee of AFRIMA’s comprehensive and stakeholders-based approach through a high level of strategic leadership and partnership. He carries out direction, leads, builds and maintains partnerships and relationships among the stakeholders; government and policymakers; entertainment, music and creative industry; the media and fans of African music. He is ultimately accountable in his country office for all aspects of AFRIMA’s strategic partnerships, leading the consolidation and development of AFRIMA’s programme.

Meanwhile, 2022 All Africa Music Awards will now be held from December 8 to December 11, 2022. The ceremony will feature a 4-day fiesta of music, glitz, and glamour aimed at celebrating Africa, recognising talents and expanding the economic frontiers of the culture and  creative industry on the continent. Fans of African music superstars can take part in the awarding process, by voting for their preferred nominees in each of the 39 categories, respectively. The voting portal is available on the AFRIMA website at www.Afrima.org, and it will be closed on December 10, 2022, which is the eve of the awards. 

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