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At African Sports Tourism Week, stakeholders harp on synergy

By  Maria Diamond
20 November 2021   |   2:44 am
Channelled towards an Africa where the sport is viewed and approached as tourism, the third edition of African Sports Tourism Summit & Masterclass, one of the activities of African Sports

Channelled towards an Africa where the sport is viewed and approached as tourism, the third edition of African Sports Tourism Summit & Masterclass, one of the activities of African Sports Tourism Week 2021, took place at the Radisson Blu Anchorage, Victoria Island, Lagos.
  
The conversations harped on synergy across the sport and tourism divides, and inclusion, while panellists stressed the need to operate a system where every administrator across the value chain is invited to the table, in order to arrive at a winning sports tourism strategy.

  
Present at the event are Barr. Seyi Akinwunmi – 1st Vice President of Nigeria Football Federation, Sola Aiyepeku – Executive Chairman of Lagos State Sports Commission, Princess Adenike Adedoyin Ajayi – Permanent Secretary of Lagos State Ministry of Tourism, Arts & Culture, Alhaji Lai Mohammed represented by Tony Ukpoju and Folorunsho Coker – DG of Nigeria Tourism Development Corporation, represented by Rotimi Aiyetan.
  
From across the ocean, Lou Mengsol, President of United States Sports Congress, and Grant MacDonald – CEO of Sports Tourism Canada joined the panel session that discussed Sports Tourism & Legacy for Destinations. Former Seychelles Minister of Tourism – Alain St. Ange and Cuthbert Ncube – Chairman of African Tourism Board also delivered goodwill speeches.
  
Also, Desmond Chiji, LaLiga Global Network Delegate to Nigeria and Ghana took a masterclass on How Spain rose to be a choice sports destination.
  
The event also featured induction into the African Sports Tourism Hall of Fame. Some of the notable individuals and brands inducted into the hall of fame were Ibom Icon Hotel & Golf Resort, Gov. Babajide Sanwoolu, Alhaji Lai Mohammed,  Amaju Pinnick, Barr. Seyi Akinwunmi, Kunle Soname, Moyo Ogunseinde.

In his remark, the founder of African Sports Tourism Week, Prince Deji Ajomale-McWord said: “This is the largest convergence of administrators we’ve ever hosted since the event debuted in 2018. This tells us one thing. They are beginning to pay attention to this crusade. The desire to start the conversation that will culminate in proper collaboration between these two crucial landscapes is growing”.

  
This year’s event ended with the Diplomacy Stableford Golf Tournament, the annual recreational convergence of diplomats, which is dedicated to the celebration of diplomats, diplomacy, human migration, travel and tourism.
  
The tournament, which held on November 12, 2021, at the Ikoyi Club 1938, was graced by Madam Celine Lafoucriere – Chief Officer of UNICEF Lagos, Ambassador Olukayode Fayomi (Rtd), Ambassador Ademola Onafowokan (Rtd), Consul General of South Africa – H.E Mr. Darkey Africa, Mr. Muhamud Cesay of Gambian High Commission and Consul General of Ghana H.E Ms. Samata Bukhari.