Nigeria’s original distilled spirit, often called ‘African prayer drink,’ Seaman Schnapps, reaffirmed its status at this year’s Ojude Oba Festival with a celebration of heritage, fashion, and cultural continuity.
 
As a timeless symbol of ancestral reverence, the brand united communities in a shared spirit of legacy and pride, solidifying its place as a cherished custodian of Nigerian tradition.
 
At this year’s festival celebrated by the Ijebu people of Ogun State, the brand transcended participation to embody the soul of Ojude Oba — amplifying the event’s historical richness through presence, spectacle, and purpose.
 
From the talking drums that beat loudly to the elegance of horse-riding families (the Baloguns), the brand stood tall in honouring the roots and rituals that define Yoruba identity.
 
The highlight of the brand’s presence was a grand entrance that mesmerised the crowd. A lead brand influencer, regally mounted on a decorated horse, made a stately arrival, followed by elite brand ambassadors clad in elegant deep blue attire.
 
Their procession through the festival grounds was both graceful and commanding, seamlessly blending tradition with modern elegance and symbolising the special purpose drink’s role as a bridge between generations.
 
The dignified showcase captured the values of honour, respect, and ancestral connection, resonating deeply with festival goers and further cementing Seaman Schnapps as the cultural heartbeat of Ojude Oba.
  
Speaking at the festival, Senior Brand Manager, Seaman Schnapps, Mrs. Nnenna Uche-Onyenacho said, “Ojude Oba is more than a festival, it is an expression of unity and reverence. It is honoured to stand alongside generations in this cultural journey, ensuring our traditions remain strong and respected.”
  
The Marketing Manager, Nigeria Distilleries Limited, Mr. Gbemileke Lawal noted that “Ojude Oba is a celebration of identity and history. We remain committed to ensuring every cultural gathering reflects authenticity and deep respect for tradition.”

Beyond the spectacle, the brand’s presence served as a solemn reminder of the sacred libation rituals that connect the past with the present. Through sustained cultural advocacy, the brand continues to promote the values of respect, unity, and spiritual continuity that lie at the heart of Nigerian festivals.
  
As the curtain falls on Ojude Oba 2025, the brand remains a towering figure embodying the timeless spirit that keeps Nigeria’s beloved traditions alive, honouring heritage, and passing it down with pride.