The Executive Producer, What Network, Chichi Nwoko, has stressed the importance of creating platforms that allow children to control the narrative of what they are exposed to.

Speaking at the Kids Say the Darndest Things Africa Season three press conference, Nwoko said children often have profound insights and stories to share. “Every day, kids have something spectacular to say,” she noted, emphasising the need to give African children, particularly those under 18, a platform to express themselves.

With over 50 per cent of Africa’s population falling under this age group, she highlighted the critical importance of shows that provide an opportunity for them to speak freely.

She observed that children today are aware of current affairs, stating, “If you ask a child about what the exchange rate is or the price of fuel, you would be surprised he knows.”

“For adults, the show offers an invaluable glimpse into the minds of the younger generation and how the evolving world affects their futures.”

Nwoko further said that the show celebrates African children, giving them opportunities to express themselves and creating an inclusive environment where their talents can thrive. She said that auditions for the show will begin on February 12 and run through March 15, targeting children between the ages of 3 and 11.

The show is expected to air sometime in August or September. The Director General, National Broadcasting Commission (NBC), Charles Ebuebu, said that the Commission has been involved in several discussions and engagements towards growth and ensuring clean children’s content.

He added that to ensure standardisation, there would be an amendment of the commission’s act and code which would accommodate regulation for children content to create a unified act and message on the protection of children.

Group Corporate Communications and Events General Manager, Tolaram Group, Temitope Ashiwaju, stated that the company decided to partner with the initiative because of their shared commitment to children’s development. He reiterated that children have important stories to tell, emphasising that platforms like this are key to giving them a voice.