Autism awareness advocate, Gloria Oyouwa launches ‘Crown and Calm’ brand

Chinwe Gloria Oyouwa, Lagos-based Nigerian entrepreneur, and autism awareness advocate has launched Crown and Calm, a sensory-friendly brand that is focused on providing products that support unique sensory needs.

Oyouwa, who is also a sensory specialist, said the brand was inspired by her family’s experience.

According to her, she grew up with an autistic uncle and wants to create an environment in which Nigerians and Africans with invisible disabilities can thrive and succeed, by creating something meaningful that addresses their unique needs.

“Being close to my autistic uncle gave me a firsthand insight into the daily challenges people with sensory sensitivities can face. This understanding stayed with me, even as I pursued my degree in Marketing at Ladoke Akintola University,” she said.

“My marketing background has been invaluable in helping me develop and communicate the vision for Crown and Calm, and it’s been my personal connection and experiences that have given it purpose.

“I learnt how deeply sensory needs can impact one’s daily life. Growing up close to him, I became aware of the challenges and sensitivities that can come with certain environments and everyday situations. I wanted to create something meaningful that addresses these unique needs, and that’s how Crown and Calm was born. This is more than a business for me; it’s a chance to make a real difference by creating products that bring comfort and calm to those who need it most,” she added.

Crown and Calm’s mission is simple yet impactful: to create a world where every child feels understood, supported, and equipped to reach their full potential. Each product in our store has been thoughtfully chosen to inspire sensory play, ease anxiety, and improve motor and cognitive skills.

Their collection and discovery products are: Foster sensory awareness and comfort, support emotional well-being and self-regulation and encourage learning through play.

“Guided by personal experience and dedication, we carefully select each product to ensure quality and comfort. Our aim is to offer tools that make a positive impact, helping children find calm and confidence in their everyday lives,” Gloria said.