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AyRubber, voiceover artist who finds joy in developing talents

By Guardian Nigeria
30 November 2021   |   3:01 am
Discovering and managing talents is generally seen as one tedious task in human relations but for leading voiceover artist, Adedoyin Samuel Ayomide, who is fondly called Ayrubber, this area of human engagement is one that he has been doing successfully over the years and it just shows how exceptionally gifted he is in this aspect…

Samuel Adeyemi Adedoyin, who is popularly called AyRubber, is a Nigerian broadcaster, on-air personality, voiceover artist and talent manager.

Discovering and managing talents is generally seen as one tedious task in human relations but for leading voiceover artist, Adedoyin Samuel Ayomide, who is fondly called Ayrubber, this area of human engagement is one that he has been doing successfully over the years and it just shows how exceptionally gifted he is in this aspect of his professional calling.

AyRubber is one of the on-air-personalities doing wonders in the country. A graduate of the Nigerian Institute of Journalism, Lagos, he has carved a niche for himself in the Nigerian media circle.

AyRubber told journalists during a recent interview that: “What I do is around the media and the environment. I am a TV presenter and also a radio presenter for KEDU TV and also a voice-over artist,  but being a voice-over artist is a freelance work for me where I only deliver the script. I have done that for a couple of persons, media houses and even brands in Nigeria.

“I am also a talent manager. I manage talent for people that create contents and a talent manager for VSKIT app. This is a short video app in Africa that helps people make contents for fun.

“Talent management is the methodically organized and strategic process of getting the right talent on-board and helping them grow to their optimal capabilities

“As a talent manager, my drive had always been to make sure I help someone from point 0 to 100. I have always tried to see the talent and make them blow. I just want to make an impact and it’s not necessarily about the money. That is when the content creation comes in when you see a talent you connect them to become a better person and also support,” said AyRubber.

Speaking on how far he has gone in the journalism profession in Nigeria in terms of experience and exposure, AyRubber said: “My major discipline is journalism, especially radio and TV. I have actually worked with KADUTO. This is an international TV station that reports African entertainment and lifestyle news. I have also worked with NIGEZIE TV for a few voices over works, so also was Lagos Africa radio 96.1 FM.

“I must confess, news reporting has always been a fun experience, especially when you see yourself as someone people come to for information, trends and what is actually happening in the industry. It’s just really an amazing opportunity to be in the journalism place because I have actually learnt a lot, met a lot of people and connected to a whole lot of people in high and low places.

“Opportunities abound in this kind of job we are doing, the experience has been really amazing and I’m trying to grow myself more and be better,” AyRubber said.

Going back memory lane, AyRubber revealed how his journey into journalism started. According to him, “I started broadcasting media when I was in school in 2003 at the Nigeria Institute of Journalism. I grew up in a house where information is key.

“We had this radio that we listen to every time for music. That’s where it started because I wanted to be like one of those presenters. I have started learning the trade even before I went to school. Being a voice-over artist entails a lot because you have to know yourself, your voice range, know what you can do, practice. You have to know when your voice needs to stop when it needs a leap, punctuation and how to balance,” AyRubber added.

Apart from journalism practice, AyRubber, who hails from Oke Agbe in Akoko area of Ondo State, has other stuff that he does to make ends meet.

“I also do real estate for people that try to get affordable houses, but majorly everything I do is around journalism and reporting and also showing my skills as a voiceover artist,” AyRubber said.