Burna Boy, DJs Big N, Neptune thrill fans at Heineken VVIP UCL experience
• Owerri Alive With 2Baba, Campari
Premium beer brand and sponsor of the UEFA Champions League, Heineken ensured that football fans and music lovers in Nigeria had an unforgettable final match with a VVIP UCL experience at Higi Haga Bar, Trans Amadi in Port Harcourt, and Bay Lounge, Lekki, Lagos, respectively.
The Heineken VVIP UCL experience continued with a fun-filled after-party featuring exciting performances by Burna Boy, DJs, Big N and Neptune. The atmosphere at both locations was supercharged as the excited fans trooped in to witness the end of an exciting league season.
Leading up to the final, the 2016/2017 UEFA Champions League had produced several nights of breathtaking football with fans across Nigeria being part of the exciting campaign. The match between Real Madrid and Juventus was filled with several moments of quality and magic with the Spanish team winning the title for a record 12th time.
On why the brand decided to throw a VVIP gig for the fans, Senior Brand Manager, Heineken Nigeria, Ngozi Nkwoji said, “The Champions League is the most watched club football competitions in the world, and some of the most magical moments in football have been created during the competition.”
“Heineken’s goal is to ensure football fans express their love for the game by championing the match, and enjoying an amazing end to another season of top class football,” she added.
She noted that Heineken as part of its social responsibility has continued to integrate its responsible consumption program into all activities, adding that the ‘Enjoy Heineken Responsibly (EHR),’ is the brand’s global led approach to promote responsible consumption, which was first launched in 2004.
“Whilst the Enjoy Heineken Responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol,” she stated.
Meanwhile, multiple award winning artiste and Campari brand ambassador, Tuface Idibia and Kelly Handsome both performed much to the delight of everyone present Concorde Avenue viewing centre in Owerri, Imo State.
Fans were treated to the unique experience courtesy of Campari. The premium international drink added colour to the viewing experience of followers of the Champions League with its on-going campaign themed as ‘Campari Dare to Mix Activation’.
The brand through the campaign, gave everyone in attendance at the viewing centre the opportunity to watch the league final match while enjoying a cocktail mix of Campari with any other favourite drink, while some consumers went home with fantastic prizes.
The Brand Manager Campari, Rilwan Shofunde said, “Campari is a premium drink with a rich heritage and it is renowned for being the base of some of the world’s most famous cocktails.”
“We are extending the “Campari Dare to Mix” activation to different locations in celebration of our teeming consumers and to urge all new and existing consumers to share our signature mix, Campari Senator, a mix of Campari and beer,” he added.
Tuface in his reaction said, “as always am super excited teaming up with Campari to share a unique football and Campari experience with my fans. My fans all over including the ones in Owerri have shown acceptance and love especially to the ‘Campari Senator’ mix.”
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