Tuesday, 7th February 2023
<To guardian.ng
Search
Breaking News:

5 Top Digital Signage Spaces in Nigeria

By The Guardian
01 June 2022   |   6:02 pm
As you probably know, digital signage software is used all around the world. The stereotypical view of Nigeria is not one where they are ahead of the curve in terms of technology. Yet, the Kit Cast digital sign software program is becoming increasingly popular in Nigeria. It turns out that companies are jumping on the…


As you probably know, digital signage software is used all around the world. The stereotypical view of Nigeria is not one where they are ahead of the curve in terms of technology. Yet, the Kit Cast digital sign software program is becoming increasingly popular in Nigeria. It turns out that companies are jumping on the chance to use digital signs in a commercial setting. Here are just a few places in Nigeria where they are experimenting (successfully) with digital signs.

Double-Sided Digital Signage, Ikeja City Mall
The Ikeja City Mall is the largest and most popular mall in Nigeria (at least in terms of number of visitors). It sees over 100,000 people per week, so it is unsurprising that they have added double-sided digital signs in the area. They are double sided because they are standing digital signs that are located in walkways. People walk past them, and no matter which direction they are coming, they see the messages that are running on a loop.

Lekki Palms Mall
This is another mall with standing digital signs. They replaced the static poster signs. Instead of having large posters that are changed every few weeks, they have digital signs where the adverts change every two minutes. This allows the mall owners to make a lot more advert revenue from their signs. The mall sees around 80,000 people per week and is fairly well known among the middle classes. As digital signs become more affordable, you can expect to see more and more digital signs finding their way into Nigerian malls. 

Adeniran Ogunsanya Mall
There is a Shoprite in the mall, and it has a very large entrance where one assumed they planned to put the shopping trolleys. However, there are no trolleys and for some reason it is an empty space. So, the owner decided to put digital signs on either side of the entrance area. That way, people are accosted by the sights of various digital signs as they enter. Unless you walk in with your eyes closed, it is impossible to miss the messages being displayed.

Heritage Mall
This is another mall where double-sided free-standing digital signs are dotted around the internal walkways. This mall ranks a little lower than the first two malls because even though it has free-standing signs, they are not in two-directional walkways. Many of them are out in the open, which means that at least a portion of the visitors will see the signs from the side and will not see the messages running on the signs. On the other hand, they use the signs near the cinema, which is always a good idea, and they are working to build interactive elements into their signs, so that is pretty good too.

1004 Estate, Medplus Pharmacy
They went and put a digital sign in a pharmacy, which doesn’t seem like a big deal, but very few other pharmacists were doing it when this pharmacy started. It makes sense that they add digital signs since many people spend time waiting in there, and there are plenty of items to be promoted within the store. The store only runs adverts for products it stocks, unlike the other digital signs in this article that offer advertising space to anybody. Plus, this pharmacy is actually demonstrating that digital signs are great space savers. Unlike their competitors, they do not have the wall space to put up poster after poster, and their range of leaflets promoting different medications is doing them no favors. But, on their digital sign and with their captive audience, they are able to push and promote a wide range of products.