AAAN Organises Professional Training For Stakeholders
SIXTY-FIVE associates drawn from advertising agencies, communications outfits, corporate organisations and a representative of the Brand Journalists Association of Nigeria (BJAN) have concluded a three-day marketing communications training organised by the Association of Advertising Agencies of Nigeria (AAAN) in Lagos.
The training, which held recently, featured contemporary topics on Ethical Issues in Business, Fundamentals of Marketing, Marketing Strategy, Research Methods, Account Management Principles, Copy Strategy, Reputation Building and Management, Effective Presentation, Digital Advertising and Social Media Marketing and various case studies.
It drew high calibre facilitation from renowned industry egg heads such as President of the Advertising Practitioners Council of Nigeria (APCON) and Chief executive of SO&U Advertising, Mr. Udeme Ufot; AAAN President, Mr. Kelechi Nwosu; Professors Gbade Sote and Omololu Soyombo of the University of Lagos; and CEO, Insight Communications Limited, Mr. Jimi Awosika, among others.
According to the coordinator of the training, Mr. Olakanmi Amoo-Onidundu, the annual event was a professional development programme focused on the first tier of industry practitioners “to up-skill them in craft and business.”
He said the goal of the training was to see the advertising and marketing communications profession take its pride of place among other professional groups, adding that agencies and clients would feel the impact of such training through the quality of jobs delivered by participants.
He noted that through the training, advertising, public relations, sales and marketing associates would gain better understanding and grooming in the rudiments of practice and be helped to proffer better values and enhanced career development.
“This is hands-on; it is beyond what they give you in the higher institutions. Here, the training is delivered by top executives of the profession who I liken to professors in higher institutions. Most of them are people who have put in more than 20 years of professional practice and know their subjects thoroughly well,” Amoo-Onidundu added.