Celfie Cosmetics, Edwina Kulego launch The Legacy Collection for women of colour
Edwina Kulego is launching her second beauty collection in collaboration with Celfie Cosmetics this August. The Legacy Collection is a six-colour, vegan crème lipstick collection inspired by the success of the bestselling colour “Nogah” from her first collection “Essentials by Edwina.”
The Legacy Collection features six non-traditional nudes for woman of colour. In today’s beauty market finding your perfect nude shade shouldn’t be a hassle, yet it remains a problem that many women with darker skin tones face; The Legacy Collection serves as a solution.
Creating a luxurious and classic product for the everyday woman was key to the collaboration. Edwina was also adamant about the collection being 100 per cent cruelty-free. Thanks to the soft and creamy properties of the product, it applies evenly, without creasing or drying the lips. The colours: Liberia, Egypt, Ghana, Angola, Congo and Yaounde are all inspired by and represent a destination in Africa.
Varying from a deep, pigmented chocolate hue to blissful beige, the colours of The Legacy Collection are perfect for a bare-face look as well as a glam night out. With Edwina’s background growing up in Sweden, an appreciation for minimalism was captured in the design details which features a sleek black and gold aesthetic, one of her favourite colour combinations.
The dynamic campaign features fashion and beauty heavy hitters including Ursula Stephen, Sharifa Murdock and Racheal Johnson.
“I wanted to gather a group of my girlfriends who happen to be inspiring women from all walks of life who influence and create their own legacy,” she said.
In February 2018 celebrity hairstylist, Ursula Stephen named the colour “Ghana” the “perfect nude lip.” After this statement, it was evident that Edwina and Celfie Cosmetics were addressing a specific need in today’s market.
Edwina states: “Immediately, I wanted every woman to feel the same way.”
Born and raised in Sweden by Ghanaian parents, Edwina Kulego manages International Business Development at UBM Fashion Group while running her own company, The Kulego Group. She has established herself as a prominent figure within the fashion and global business space: engaging in public speaking, brand collaborations, philanthropy and strategic partnerships.
Started in 2014 by New York native Nicole Hardin, Celfie Cosmetics is a company that empowers people everywhere through the magic of makeup and expression. It supplies standout eye and lip makeup products that enhance the natural beauty of faces across the globe. Successful collaborations include TV show star, Claudia Jordan and Miss Universe Kenya, Scarlet Were.
The collection will be available on Celfiecosmetics.com and EfwinaKulego.com on August 15 and launching in Scandinavia and the UK on September 1. For every lipstick sale, Edwina Kulego and Celfie Cosmetics will donate $0.25 to African Health Now, a non-profit organisation that provides accessibility to primary healthcare in Africa.
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