Coke Studio 4… Uniting Africa in songs

Following the success of previous editions of the music project, Coca-Cola Nigeria has officially launched the season four of its premier music show, Coke Studio Africa.

Held at the Coliseum, Lekki Lagos, under the theme Discover, the new season has a line-up of 45 of Africa’s finest music acts that will be performing over 90 songs On 11 thrilling episodes that will capture exciting musical moments of culture, passion, and arts. Already, airing has commenced since October 9 on AIT and continues on the same station every Sunday at 6pm for 10 weeks.

This season features nine Nigerian artistes including Tuface AKA 2Baba, Flavour, Waje and Yemi Alade, who had featured in some of the previous episodes, as well as Patoranking, Falz, Cynthia Morgan, Kiss Daniel and Simi, who are all making their first appearance on the show. The season also promises a bigger diversity, as there are six additional participating countries: Ethiopia, Cameroon, Ivory Coast, DRC, Togo and Ghana joining the initial five countries.

Other top African acts on the show are Kenyan afro-pop band, Sauti Sol, Congolese singer and songwriter, Fally Ipupa, Kenyan gospel singer, Bahati, Bongo’s Pop Princess VeeMoney, multitalented Ivorian artiste, Serge Beynaud, Ugandan R&B singer, Rema Namakula and Angolan Yuri da Cunha.

“We’re glad to be creating refreshingly new sounds in the music industry across Africa through Coke Studio Africa. Each new season continues to offer something revitalising to the fans, and we are promising that Coke Studio Season 4 will be even more awesome,” Patricia Jemibewon, Marketing Director of Coca-Cola Nigeria stated.

Promising and intense and exciting show, Tim Horwood, The Creative Director of Coke Studio Africa Season 4 explained that, “This Season we will dig deep into each of the artists’ psyche. The audience will discover who they really are by finding out the motivation behind their biggest songs and behind the scene videos of a day in their lives.”

Speaking about Coke Studio Season 4, TuBaba said, “This season, we will get the chance to discover each other’s music and reinvent the way music captures the African spirit. This is about boundaries being broken and new narratives being written with music.”

Since it began to show on television, Coke Studio has risen to become a celebration of music across Africa, offering itself as the platform for collaborations and fusion of genres, eras, and regions to create a modern culture, and an authentic African sound through music. It wakes up the magic of live recordings and performances, offering a musical platform for the celebration of diversity, encouraging unity and instilling a sense of African pride.

Coke Studio Africa also serves as a platform for Africa’s biggest collaborations. A case in point is Yemi Alade Mama Afrika album, which features Sauti Sol, a collaboration that started on Coke Studio.