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Covid lockdown “gave rise to more creativity and innovation by content creators” – Gabriel ‘G Flamez’ Ehigie


The year 2020 came with economic turns and disappointments which greatly affected the global economy. Some of the hard hit losers were the music and entertainment industry which witnessed a significant decrease in shows and events due to coronavirus outbreak.

Before the global crisis, there were shows, tours, events that employed labour and provided major part of the income for artists. These two sectors are among the biggest employers of labor but the case is different today.

Speaking with Gabriel O. Ehigie aka ‘G FLAMEZ’, about his take on the negative and positive effects of coronavirus if any on the entertainment industry, the British based artiste stated that before the global pandemic shutdown, Nigerian artistes and creatives all over the world were having a resurgent season with the spotlight on Afrobeats and African music. He said that live shows and productions were all halted due to covid checks and restrictions. Suddenly people turned to online platforms as mediums to share and showcase their content and talent.


G Flamez said the advent of social media platforms helped mitigate the negative effects of the pandemic on the creative industry. “It gave rise to more creativity and innovation by content creators. “Lots of people are now making more money off their content online and the pandemic has helped online businesses grow even more as people are now finding ways to exploit the huge opportunities online which was ignored or overlooked previously before covid” he says, which means that despite the crisis the quality of contents churned out by creatives has become more tailored and customized to take advantage of the times we are in.

G Flamez a Nigeria born UK based singer and Hiphop artiste went further to say that people have realized that content is the new oil. And with most people home with the lockdown restrictions, music and movie streaming platforms became the go to places for people looking for content to keep tryouts entertained. “People resorted to doing things they didn’t imagine could be done online before” Gabriel said.

He said though it is a bad time for the world, a lot of upcoming artistes and entertainers like himself have seen a rise in their revenue via streaming services because lots of people are at home now. A lot of new music and artists have been discovered in the last few months. Music that ordinarily people wouldn’t have known or heard of or even considered listening to if it wasn’t for the pandemic.

G Flamez urged artistes to use this period to hone and perfect their craft and make it better because the competition will be even way stiffer once the pandemic is contained and things get back to normal. He said a lot won’t be the same and things won’t be done the way people were previously used to.


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