Deceptive Measures…connecting Nollywood with Bollywood
The much-needed international co-productions in film and television between the Nigerian film industry and India’s Bollywood is underway, as Global Content Hub by Zee partners with Nigeria-based Mace Entertainment to launch in the second half of the year, a world class TV series titled Deceptive Measures.
The TVdrama series, which is an international scripted format by Zee Entertainment, is the remake of Pavitra Rishta (Sacred Ties), a 2009 Indian soap opera. The 104 episodes series is expected to be screened in major pay TV and free-to-air channels across the country.
Directed by Uduak Obang, Deceptive Measures is the second African co-production from Zee. The show, which was originally produced and shot in a modest environment devoid of any glamour and grandeur, focuses on a middle class household’s routine and lifestyle. It’s realistic portrayal and nuances were felt and lived by all those who watched the show back in India.
Starring popular actors from Nigeria, Ghana and Kenya, the first season of the show, which will kick off in the second half of the year, will have 52 one-hour episodes.
The production, using Nigerian cast and crew including international crew from Zee Entertainment from Canada and India is said to be the first local adaptation of an Indian scripted format in the history of Nigerian TV production.
It is expected that the success of this scripted format will definitely create the much-needed inroad into the Nigerian TV industry for more international co-productions in television.
Speaking at a private screening of the series at Indigo Bar Restaurant and Suites, Victoria Island, Lagos, during the week, the Regional Head Content Licensing, Zee Entertainment Enterprises Limited for Middle East, Turkey and Pakistan, Nitin Michael said: “We remain committed to fostering our local engagement with Nigerian TV audiences through creating locally adapted stories produced with world class and best international production values that can travel and be accepted anywhere in the world.
According to the founder, Mace Entertainment, Manoj Jagtiani, the interest to further diversify the Mace Group and invest in entertainment industry in Nigeria is borne out of the passion to demonstrate the profitability and the untapped potentials that can bring so much value to the Nigerian economy through entertainment.
He hopes that the partnership with Zee Entertainment will open more opportunities for the local industry. The series parades actors like Michale Godson, Joy Jasmin, Kwame Amanfos, Bolanle Ifelodun, Wale Ifelodun, Frimpomg Amanfos among others stars.
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