Enajite Wins Airtel Trace Music Star, Pockets $25,000
IN line with it’s youth empowerment initiative, Airtel Nigeria, one of the leading telecommunication in Nigeria, recently partnered Trace Urban TV to organise a music contest tagged Airtel Trace Music Star. The competition, which ended on February 28, saw Okotete Enjite emerge the overall winner.
The Grand finale of the competition held at the Oceanview Ground, Victoria Island, Lagos, saw the winner smile home with the cash prize of N4million, a record deal with Universal Records and will represent Nigeria at the pan-Africa grand finale in Kenya, which will involve contestants from13 other African countries.
The Airtel Trace Star is the first African mobile phone completion for youths across the country to express music on phone, without travelling around Nigeria. Airtel Nigeria has given this opportunity to Nigerian youth by empowering them with its services to reach and participate in the contest, which has eventually produced a national championship among others like Tejiri Odigboro, Omotayo Otitiju; Pearl Awa Agwu and Yetunde Adeyanju, who reached the final stage of the national competition.
Commenting on her victory, obviously excited Enajite said, “I’m so excited…truly grace has brought me this far. I wish to say a very big thank you to Airtel Nigeria and Trace Urban TV for this initiative and supporting Nigerian Youths. Also, I thank my family, friends and fans that have supported me all through the competition. I promise to keep the flag flying high and better things to come.”
The Judges, who oversaw the process of selecting the finalists and the winners are Veteran Broadcast and entertainment expert Olisa Adibua; Ace producer and song writer Cobham Asuquo and Multi Award winning Artiste Lara George.
Beat Fm presenter Jimmie and comedienne/OAP, Chigurl, hosted the event, while rap artiste Vector Tha Viper thrilled fans to a mega performance at event. He performed other prominent artistes in the industry such as Falz, Joe el and Ice Prince. Also present at the event was Sexy Steel and Adams of Soundcity.
Speaking on the initiative, Chief Commercial Officer Airtel Nigeria Maurice Newa informed that the telecom company has been in the forefront of empowering Nigerian youths through various credible platforms with the sponsorship of top entertainment and talent-hunt projects such as Nigeria’s Got Talent, which has provided opportunities for thousands of youths to take their skills to the next level.
The Telco also recently initiated another music talent show tagged Airtel One Mic with the aim of discovering young talents in tertiary institutions across Nigeria. Another robust platform created by Airtel Nigeria to empower youth, according to Newa, is the yearly Airtel Rising Stars championship, which was conceived to discover youths, both male and female, with football talent across Nigeria.
On it’s part, Trace, an international media group has deep African roots and is a major promoter of African music to the rest of the world. It runs five music TV channels across Africa and currently, it airs videos by numerous a list African artistes in 160 countries globally through its network of music and sports celebrity TV channels.