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Excitement as world class POV Studio opens in Lagos

By Eniola Daniel
25 December 2021   |   4:00 am
When Chief Business Officer, POV Sudios, Ayodele Soyombo, the first Nigerian to adopt Naira as a stage name, started appearing in the studio in the US, years ago, little did he know he will end up being part owner of a studio in Nigeria.

Chief creative officer, POV studios, Soji Ogunnaike; Chief business officer and co-founder, Ayodele Soyombo; Mary Soyombo; Lagos State Head of Service, Haheem Muri-Okunola and President, Lagos Polo Club, Ayo Olasoju at the launch of POV studios, in Ajah, Lagos recently.

When Chief Business Officer, POV Sudios, Ayodele Soyombo, the first Nigerian to adopt Naira as a stage name, started appearing in the studio in the US, years ago, little did he know he will end up being part owner of a studio in Nigeria.

Soyombo who studied Criminal Justice in the US will often turn up in the studio to rap to make money for himself, but he never develop the act beyond a side hustle.

Speaking with The Guardian during the opening of the POV studio, which was attended by the Lagos State Head of Service, Hakeem Muri-Okunola Muri-Okunola, President, Lagos Polo Club, Ayo Olasoju and others, he said the opening of the world-class studio located in the Ajah area of Lagos is to help reduce the burden of creators.

The studio is fitted with three sound stages and also parade other facilities such as conference rooms, green rooms, production, editing rooms and accommodation with state of the art equipment that include ARRI Alexa Mini, RED Gemini cameras and others.

Speaking about his sojourn in the US, he said: “My first job was in a studio when I was in the University in the United State of America where I was studying Criminal Justice. I was a producer and rapping. And I worked with an advertising and marketing firm when I came back to Nigeria so the plan was that when I am ready, I would come back to the field. While I wasn’t abreast with all the technicalities, I knew it was something I want to do so, I contacted Mr. Ogunnaike who has been operating the Rushing Tap Studio and we now brought in Rushing Tap into POV. Now we have some technical expertise in production and studio management.”

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