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Exciting times for content creators, as Lodios berths

By Chuks Nwanne   |   04 February 2017   |   2:58 am

Sunny Neji, Zeb Ejiro, Ayo Stuffman, Tade Ogidan and Sani Danja at the launch of Lodios in Lagos

For content producers in the entertainment industry, exciting times are here, as VAS2NETS, a Lagos-Based ICT company has launched a new platform lodios.com. The newly-minted audio visual portal aims at giving unforgettable experience to entertainment lovers via a medley of exciting, crystal clear music content, inspirational talks, comedies and box office movie hits and others.

Speaking at a media briefing held recently in Lagos to unveil the platform, VAS2NETS Business Development Director, Mrs Teniola Stuffman, said, “the platform provides solutions to enrich leisure time at an affordable price. We discovered that having a one-stop shop for various genres of entertainment content would make life better for Nigeria. This will also help content creators to recoup their investment, as we have created a system that helps them track their income.”

Currently running on the platform are songs from artistes such as Seyi Shay, Jaywon, Sunny Neji and Illrymz (Contagious TV) and others. Also, movies, such as Benevolence, Sisi Karo and Pure Honey are available for free just for a month. The movie, Benevolence was nominated for Most Inspirational Feature Film at the International Christian Film Festival in Orlando, in April 2016.

Also, subscribers have a potpourri of Nollywood movies (English and Yoruba genres), as well various comedy skits, like the Ushbebe collections, to choose from. But most importantly, the platform ensures there is something for everyone, including inspirational content. Particularly, Pastor Goke Coker’s God’Fessions series running on the platform mopped over 3 million ringtone subscriptions last year.

Some stakeholders in the country’s showbiz industry, who witnessed the unveiling ceremony, have commended the organisation for coming up with a project that will check piracy, which is gradually killing the industry.

For Olasco Films Producer, Olatunji Balogun, Nigerian actor Lanre Balogun, singers Sunny Neji, Obiwon, Sani Danja, producers Tade Ogidan and Zeb Ejiro, the coming of Lodios is a huge plus for the industry, especially at a time Nigeria’s entertainment industry is needful of innovative marketing strategy for copyright music/movie production and distribution.

“I’m happy we have a platform like this that is fully developed in Nigeria by Nigerians. I want to commend the initiators for this and urge them to ensure it is sustained. Before now, a Nigerian came up with a payTv company HiTV, but it’s sad that today, the business has gone under. With the level of support we gave the brand at the time, if we knew it was going to die, the industry would have made efforts to save it. So, I plead with you to ensure Lodios won’t go the same way,” Ejiro said.

While urging stakeholders to embrace the platform, filmmaker Tade Ogidan stated that, “we have to see this as our own and ensure we sustain it. Initially, I was reluctant when they came to speak to me about the platform. But when I took my time to look at it, I discovered that this is the way to go for the industry,” he said.

However, singer Sani danja, who spoke on behalf of content producers in the Northern part of the country pleaded with the promoters to simplify the process of joining the platform.

“I tell you, this platform will be a life saver for a lot of content producers, especially in the north. Nigerian producers have been complaining of bad business due to the high level of piracy in the country; they can’t even make their money back. But with this platform, I believe things will change. But I will like you to find a way to make the process simple so that my brothers back home will be able to take advantage of it to monetise their contents,” he said.

Meanwhile, lodios.com’s charges are pocket-friendly and go for as low as N50 per music or movie, while the platform also offers opportunity for fans to buy or rent movies.




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