Bensàlamode, one of the top brands in upscale fashion since its debut in 2010, has unveiled a bold new collection, ‘The Outlier’.
  
The launch of ‘The Outlier’ was accompanied by a strategic social media campaign that generated widespread attention and engagement. The campaign showcased the collection’s bold aesthetic and the intricate craftsmanship behind each piece, reinforcing the brand’s position as an innovator in the luxury fashion space.
  
The brand’s aesthetic mix is a combination of vibrant Nigerian and West African styles with influences from across the globe, including Europe, Asia, and the Americas, to create pieces that not only grab attention but also leave lasting impressions. This seamless blend of cultural richness and contemporary design ensures that every piece stands as a statement of elegance and individuality.
  
Inspired by the spirit of individuality and creative defiance, the collection features a curated selection of avant-garde pieces that merge contemporary aesthetics with timeless sophistication. It focuses on male attire, including meticulously crafted Kaftans, Agbadas, and Trads — each piece reflecting the brand’s commitment to blending heritage with modernity.
  
The brand’s creative vision extends beyond clothing— like a Basquiat with buttons, it’s about creating wearable art. “Fashion is art,” said Benjamin Umeojiaku, Creative Director at Bensàlamode. “Just like a renowned piece of art can evoke deep emotions from an admirer, fashion has the same power. Some derive satisfaction from wearing great clothes, but there are those who are fulfilled simply by seeing others wearing beautiful pieces.”
  
This artistic philosophy is evident in “The Outlier,” where the intricate detailing of sequins and coloured threads reflects a mastery of design that transcends functionality and ventures into the realm of artistic expression. Through this collection, the brand invites admirers and wearers alike to experience the emotional impact of high fashion.
  
As part of its broader vision, the outfit is launching a ready-to-wear collection designed for those who favour quick turnaround over bespoke tailoring. This new line will expand the brand’s offerings to include female clothing and accessories, bringing its signature craftsmanship and elegance to a wider audience.
  
“The name ‘The Outlier’ reflects the essence of this collection,” Umeojiaku retorted. “Integrating haberdashery like Sequins into male kaftans lies outside what is perceived to be typical male sartorial conventions. We wanted to redefine the boundaries of men’s fashion, creating pieces that embody confidence, creativity, and the spirit of standing apart.

We dream of a future where the Kaftan becomes mainstream; embraced even by Western corporate culture as a symbol of elegance and innovation. This collection is a bold step towards that future, merging unexpected materials with refined design to redefine masculinity.”