Reflecting on the brand’s message of positivity, by KEPHI founders
The Greek word ‘kefi’ means joy, passion, and happiness. It is precisely this definition that inspired KEPHI, the modish clothing brand that is taking a transformative approach to the power of clothing. With the core values of meaningful, sustainable, high quality, transparent, and fair, KEPHI is setting a new standard for the fashion industry.
The industry is notorious for a lack of transparency, ethics, and respect for the environment. To combat this, KEPHI develops every garment with intentionality, carefully considering the direct impact of manufacturing. By utilizing sustainably sourced materials such as recycled fabrics and organic cotton, the brand showcases care for the world around them. KEPHI produces both womenswear and menswear lines consisting of luxurious essentials like tracksuits, t-shirts, hand-dyed denim, and even workwear. Each piece strikes the perfect balance of trendy and timeless, only elevating KEPHI’s positive impact within the industry.
KEPHI founders are also passionate about the well-being of the workers at every level of development. Living wages and safe working conditions are a guarantee, an admittedly low bar, but one that is shockingly rare within the industry. KEPHI believes that the well-being of the workers directly relates to the quality of the garments, and thereby, the well-being of consumers.
Rather than the metaphorical revolving door of a typical consumer’s closet, KEPHI’s pieces are designed to last. This rejection of the model of fast fashion sets KEPHI apart from the rest and ensures that consumers have a positive experience with the brand. The hope is that every year brings with it the reminder that “we all have a role in our collective future”, empowering consumers to create meaning and drive positive action in their own life and the lives of others.
To that end, every garment is brandished with a meaningful phrase, whether on the inside or outside. The message of positivity is pervasive at every level of KEPHI’s business model and this physical representation solidifies the brand’s mission. The founders believe KEPHI is so much more than just a clothing brand; it’s an attitude and a lifestyle. A purchase is only the beginning.
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