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Wear Art, with ADM-Projects Capsule collection

By Maria Diamond
05 December 2020   |   2:56 am
The most anticipated capsule collection from Adm-project is now available on the African Designers Mall (ADM). The hand-painted art on each collection represents two and seven different faces speaking with one voice and one goal to fight for our rights, ignoring our respective ethnicity, religion, status, sex, beliefs, and backgrounds. According to Artistic Director /…

The most anticipated capsule collection from Adm-project is now available on the African Designers Mall (ADM). The hand-painted art on each collection represents two and seven different faces speaking with one voice and one goal to fight for our rights, ignoring our respective ethnicity, religion, status, sex, beliefs, and backgrounds.

According to Artistic Director / Founder ADM, Ebele Udoh Grant-Ezeronye, “More than ever, this art representation symbolizes the awakening of our generation. It’s an exclusive four-piece collection specially made for this season, the collection was inspired by recent happenings in our country.

“Each piece we make has a hand-painted Art done by an creative artist in Nigeria. We collaborate, highlight and empower these talents and hence improve their standard of living”

Grant-Ezeronye noted that the collection is meant for every woman who is standing up to fight for a good cause ignoring all our differences.

On changes expected from the Nigerian fashion retail space, she stressed that standardisation across board – sizes, fabric materials composition and value chain; embracing and exposing Craftsmanship; Improving details and standard of online retail and growing our textile industry in terms of production.

“This year has been a reminder that digitization is key for business growth for fashion brands especially during this pandemic. Adm-projects has always used digital platforms to reach her customers. This year 2020 was a rough year for many companies, but our Art tribe never stopped wanting our pieces, which gave us the drive, we needed to strive to a disruptive time. Our expectation is a whole lot more art expressions from us.”