Firm launches Back-To-School campaign unveils new product

Euro Global Foods and Distilleries, maker of Savana soft drink, has embarked on its 2016 back-to-school campaign to encourage pupils across the country to go back to school.

Aimed at visiting schools across south western Nigeria the campaign kicked off at Beehive School, Agidingbi, Ikeja Lagos, where the company officially unveiled its new Golden Choco drink to pupils of the school.

Speaking during the visit, the company’s marketing manager, Mr. Subir Mazumdar, said, “Our yearly back-to-school campaign is a unique opportunity to reach out and share good times with the kids. After a very long holiday, a lot of these kids will be wishing the fun continues right in their school and we are here to make it happen for them.”

Mazumdar describes the new choco drink as a premium chocolate goodness packed with minerals and vitamins for active people.

The back-to-school visit featured music, dance and games led by Euro Global team of sports and dance coaches. Pupils were also given short etiquette, career and motivational talk before and after their games aside the branded gift items and writing materials were presented.