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Fragrance Experience Studio debuts in Lagos


The brains behind Seinde-Signature, Olufemi Olaseinde Olusola have faulted Nigerians’ perception of perfumes, saying most people buy anything that smells nice, thereby using fake oils and perfumes which may have a negative reaction on their skin.

He listed skin PH balance, hormones, and skin type, as some of the factors, which contribute to why a perfume would project differently on peoples’ skin. Olusola said he gained a better understanding of the industry over the years, through the aggregation of experiences culminating in the structuring of one of Africa’s best fragrance experience studios.


His signature fragrance experience studio, which is a first of its kind, located in Lekki, Lagos, boasts of over 1000 carefully selected fragrances from the best brands and perfumers all over the world, ranging from designers, niche amongst other digital collections.

Olushola added that people should avoid smelling awkwardly, as every occasion determines the type of perfume one wears. “Perfumes reflect the mood, attitude, culture, and other factors, as they are made from different ingredients to achieve the desired result, the fragrance could have positive effects on mood, stress reduction, self-confidence, physical and cognitive performance.

“Some perfumes have stories behind their creation, such as oriental fragrances, which imply sensuality; floral fragrances for flirty and friendly persons and fruity fragrances for those that love fun, are bold and live life to the fullest.”


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