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Fun, exciting experience at viewing parties


Tottenham Hotspur’s Ivorian defender Serge Aurier (L) vies with Red Star Belgrade’s Dutch midfielder Rajiv Van la Parra during the UEFA Champions League Group B football match between Tottenham Hotspur and Red Star Belgrade at the Tottenham Hotspur Stadium in north London, on October 22, 2019. (Photo by Ben STANSALL / AFP)

It’s been fun, since July this year, as sport and music freely mix, following Budweiser, a beer brand announced it plans to showcase its uniqueness at creating relevant, grand and memorable experiences with exciting, fun-packed viewing parties that not only bring fans of football together but also provides an avenue for them to watch matches both in the English Premier League and LaLiga with their favourite celebrities.

The viewing parties take place when there are major EPL and LaLiga matches, and the beer brand invades selected recreational facilities across Lagos by mounting what it referred to as a ‘victory fridge’, which means free drinks, pride and bragging rights for the team that wins the match.

It is quite interesting to see football lovers watch different matches with an intensity that could potentially power several light bulbs.


The selected venues for the viewing gig is often packed full of people who are in search of exciting place to watch the matches with friends, family and other football lovers.

Celebrities like Teni the Entertainer, Skales, L.A.X, Hypeman Best, DJs Dayzee, Crowd Kontroller, Babus, Consequence, and many others are guests at these venues to watch the games and party with fans of the winning teams.

The viewing party is one you do not want to miss as the brand said it is committed to ensuring that fans have a pleasurable experience while watching football matches in a premium environment.

Marketing Director, International Breweries, Tolulope Adedeji said: “We have had so much fun connecting with fans of the brand as well as football lovers at our viewing parties.”

“We are excited to provide opportunities for consumers to bond in a unique and exciting way, not only with the Budweiser brand but also with fellow football lovers,” she added.

The viewing parties are an initiative of the King of Beers to celebrate the global multi-year sponsorships with two of the top international football leagues, the English Premier League and Spanish LaLiga.

Fans can easily check out the weekend viewing party venues from the social media handles of Budweiser.


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