Larry Gaga, Cubana Chief Priest, Pere join Ultimate squad of senior men
Talented music producer, Larry Gaga, Celebrity Bar Man, Pascal Okechukwu, also known as Cubana Chief Priest and former Big Brother Housemate, Pere Egbi, known as Pere, have been unveiled as ambassadors for Gulder Senior Man campaign.
The trio who were unveiled at a ceremony in Lagos will serve as the faces of the Senior Man Campaign, an initiative designed to recognise, celebrate, and reward excellence in craftsmanship in different fields that cut across all socioeconomic strata.
The Gulder Lager beer, one of the Nigerian Breweries’ brands, has thrived in the Nigerian beer market for over five decades through excellent craftsmanship in brewing. Understanding the dedication and skill required to achieve greatness, has served as a guide for selecting its current ambassadors.
As the world gradually shifts towards the consumption of Afrobeats and other genres that are original to Nigeria, one of the driving forces is Gaaga, whose work is steeped in cultural appreciation. The singer, songwriter, and producer have dozens of hit songs to his name.
Fresh off a global reality television franchise, Pere launched a successful career as an actor in the Nigerian film industry. The US-trained nurse has also become one of the prominent faces in the influencer space, inspiring millions of young creatives to pursue their dreams by showcasing their talents across various mediums.
On the other hand, an individual like Cubana Chief Priest has made it possible for indigenous artistes to properly monetise their content through tours that visit many states in the country. As a creative entrepreneur with acumen for discerning bright creatives, the show promoter has worked with A-listers such as Davido, Burna Boy, Perruzzi and more.
Speaking at the unveiling, Portfolio Manager, Flavoured, Non-Lager & Craft, Nigerian Breweries Plc, Maria Shadeko said the partnership will serve as an inspiration for those who aspire to greatness in their different professions.
“We want to put everyday people on the pedestal. We want to make them feel noticed for the immense contributions they make in society through their craft by telling the story of their confidence and willingness to take on new adventures.”