Eagle Aromatic Schnapps, Nigeria’s authentic traditional prayer drink from the stable of Intercontinental Distillers Limited (IDL), has again demonstrated its support for tradition and culture through providing sponsorship during the formal coronation of the new Alaafin of Oyo, His Imperial Majesty, Oba Abimbola Akeem Owoade I, as the 46th Alaafin.
“The coronation of Iku Baba Yeye, His Imperial Majesty, Oba Abimbola Akeem Owoade I, was a momentous occasion. It marked a significant milestone in the history of the ancient Oyo Empire, and Eagle Aromatic Schnapps was honoured to have been a part of it,” the Managing Director/Chief Executive Officer, Intercontinental Distillers Limited, Chief Patrick Anegbe said.
“As a brand deeply rooted in Nigerian culture and tradition, Eagle Aromatic Schnapps has always been committed to promoting the rich cultural heritage of communities across Nigeria. Our support at the coronation event was a testament to our dedication to preserving and celebrating the traditions and values that define our communities,” he added.
At the colourful royal event attended by a glittering class of very important personalities from all walks of life, the presence of Eagle Aromatic Schnapps was significant, with the brand’s display of product and culture within the expansive coronation arena.
Anegbe also said: “We are thrilled to have supported the coronation of the new Alaafin of Oyo. This event was a celebration of the rich cultural heritage of Oyo town and Nigeria as a whole. As a brand, we are committed to promoting and preserving our traditions and cultural values, and we believe that this support will help to strengthen the bond between our brand and the communities we serve.
“Eagle Aromatic Schnapps has a long history of partnering with traditional palaces across Nigeria to promote cultural values and traditions. Our partnership with the Oyo Empire is a significant milestone in our journey to preserve and celebrate the cultural heritage of Nigeria,” the IDL boss stated.
Anegbe affirmed that Eagle Aromatic Schnapps as the foremost Nigeria’s authentic traditional prayer drink has been a part of Nigerian culture for generations, and restated that the brand was committed to promoting the rich cultural heritage of Nigeria through its partnerships with traditional palaces and support for cultural events.
Guests at the coronation ceremony included the Governor of Oyo State, Oluseyi Makinde; Minister of Power, Adebayo Adelabu, who represented President Bola Tinubu; Deputy Governors of Oyo State, Bayo Lawal and Osun State, Kola Adewusi respectively; and Speaker of the Oyo State House of Assembly, Debo Adedoyin.