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How continuous learning is positively affecting AyRubber’s media career

By Guardian Nigeria
27 November 2021   |   5:24 pm
Life sustenance is all about learning and this learning can take different dimensions. And to succeed out of these depend on how the learner can adapt to all conditions and raise his head. This is a world Nigerian media personality, social media influencer, and on-air personality, Adedoyin Ayomide Samuel, finds himself. Speaking during a recent…

Samuel Adeyemi Adedoyin, who is popularly called AyRubber, is a Nigerian broadcaster, on-air personality, voiceover artist and talent manager.

Life sustenance is all about learning and this learning can take different dimensions. And to succeed out of these depend on how the learner can adapt to all conditions and raise his head.

This is a world Nigerian media personality, social media influencer, and on-air personality, Adedoyin Ayomide Samuel, finds himself. Speaking during a recent interview session with journalists, Adedoyin, who is popularly known as AyRubber, said that to succeed in life, one should be ready to learn at every opportunity life avails itself.

“What makes me thrive in the market is just majorly trying to know more. I never stopped learning. I do a lot of research and practice. You need that to be able to evolve.

“What stands me out is discipline and being super-focused, and most importantly doing researches. You have to be disciplined to be able to solve a problem although you will have to have problems from every angle,” said Ayrubber.

The Oke Agbe, Akoko, Ondo State-born media practitioner said that his appetite to learn new things around him brought him into journalism and, indeed, broadcasting.

“I started broadcasting media when I was in school in 2003 at the Nigeria Institute of Journalism in Ogba, Lagos. I grew up in a house where information is key. We had this radio that we listened to every time. That’s where it started because I wanted to be like one of those presenters. Then I started learning even before I went to school.

“So, being a voice-over artist entails a lot because you have to know yourself, your voice range, know what you can do, practice. You have to know when your voice needs to stop when it needs a leap, punctuation and how to balance,” said AyRubber.

AyRubber also said that he is an all-around media personality who can thrive in any aspect of information dissemination. He said: “I do a lot of things around the media and the environment. I am a TV presenter and also a radio presenter for KEDU TV, as well as a voice-over artist, and a freelancer where you give me the script and I will just deliver it. I have done this for a couple of people, media houses and even brands in Nigeria.

“I am also a talent manager. I manage talent for people that create content and am a talent manager for the VSKIT app. This is a  short video app in Africa that allows people to make content to have fun. Sometimes, I used to do real estate for people that try to get affordable houses. But majorly, everything I do is around journalism and reporting.

“I have worked with KADUTO. This is an international TV station that reports African entertainment and lifestyle news. I have also worked with NIGEZIE TV for a couple of voiceover works. I also did proper reporting at Lagos Africa Radio 96.1 FM,” added AyRubber.

AyRubber has been able to turn his passion into a thriving career in the media.

“I am into news reporting, and it is usually a fun experience to be the person to come to for information, trends and what is happening in the industry. It’s just really an amazing opportunity to be in the journalism place because I have learnt a lot, met a lot of people and connected to a whole lot of personalities in the country. Journalism and, most especially, television is something I do strongly and the experience has been amazing and for me, I am trying to grow more and be better,” said Ayrubber.