How Nigerian broadcaster AyRubber is changing lives as a talent manager
His life as a broadcaster, on-air personality, voiceover artist and talent manager has seen him touch lives in many ways, but for Adedoyin Ayomide Samuel, who is popularly called AyRubber, he is simply living true to the ideals he has always believed in.
As a talent manager, AyRubber’s commitment has always been to help people grow from nothing to something.
“I have always tried to see the talent and make them blow. I just want to make an impact and it’s not necessarily about the money. That is when the content creation comes in. When you see a talent you connect them to become a better person and also support them to achieve their dreams,” said AyRubber.
Speaking recently with journalists in Lagos, AyRubber noted that success often comes with lots of risks, even as he enjoined emerging professionals to learn to embrace some risks in order to learn the ropes of their chosen craft.
“I have given in to a lot of risks but a notable one was back then on Lagos Traffic Radio when I was an intern. My shift with the other interns was meant to end by 5 PM and the next one was to be from 6 PM. My mates will go home but I wanted to learn more so I went in with the presenter to see how he got the job done. I did it so many times and it helped me. That was one of my biggest risks among the sleepless nights in school,” AyRubber recalled.
Like former US Secretary of Housing, Ben Carson, AyRubber belongs to the school of thought that argues that personal development anchored on sustained investment in oneself can go a long way in discovering hidden talents and untapped possibilities. That said, he called on all and sundry to spare time for self-development as that is the only way they can continuously get the best out of themselves.
A pan Nigerian with focus on getting the best out of the land, AyRubber equally called on Nigerians to assist governments across all levels in the search for solutions to the security challenges facing the country.
“With the level of security right now, I think it is better now compared to what it used to be, but we must stay alert as everything cannot be left to the government alone. Know the time you go out and when to return home. If possible, don’t always be alone. Reach out to the people you can and don’t forget to give a helping hand to the less-privileged in society,” said AyRubber.
AyRubber also emphasized the place of hard work in the development of an individual, saying: “Being an entrepreneur is something really hard and tasking. I have to work all night whenever I have a client and my advice to younger ones is don’t ever give up.
“Research is important and networking is important. What drives you should be fuelled every day. Be deaf to people’s opinions. Be consistent and disciplined and try to always stand out,” added AyRubber.