In Team Up With Excellence, brand celebrates power of collaboration
Remy Martin has partnered with Christopher Ubosi for a new global brand campaign dubbed Team Up With Excellence in Nigeria. The new campaign, which captures the essence of collaborative efforts and the success it generates, emphasizes that behind every individual success is a collective story of collaborators united for excellence.
To launch the campaign locally, the brand joined forces with Ubosi, Founder and CEO of Megalectrics Ltd, the company behind Beat FM, Naija FM, Classic FM and Lagos Talks FM, which are at the forefront of entertainment broadcasting across Nigeria. The campaign introduces and showcases the team behind Christopher with appealing visuals.
History has often told us the timeless stories of remarkable individuals, but history concealed the essential part of some extraordinary characters behind these people. Remy Martin is confident that by partnering with Ubosi to achieve this feat, millions of people across all demographics will be inspired to Team Up for Excellence.
“My Journey has been a unique one fueled by collaborative efforts. Having the right team members has been key to birthing and executing various projects successfully and that’s why we’ve risen to the top of the industry. Team members who will be featuring in this campaign include the Group General Manager for Megalectrics, Deji Awokoya, Program Director of Naija FM, Gbemi Olateru-Olagbegi and Program Director of Classic FM, Chico Aligwekwe.”
Global Executive Director of the brand, Augustin Depardon said, “Rémy Martin is more than just a brand, it is a constellation of talent driven by that rarely found feeling of belonging to a real family. We remain committed to exploring collaborations with those who have embodied diversity and multiplicity of their lives through achieved successes.”
The global campaign launch took place in Versailles, France and was graced by Jermaine Dupri, Tamra Simmons, Murda Beatz, Christopher Ubosi and others, who share the same uncompromising commitment to achieving excellence in their respective arts.
Consistent with the brand’s quest of excellence, the new campaign seeks to highlight people with extraordinary accomplishments and the various talents behind them. To buttress the contemporary idea of the campaign, two films directed by Brazilian director, Vellas were conceived, drawing on the iconic, nearly 300-year history of the brand, rooted in reflecting its values of authenticity, audacity and generosity.
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