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Interest, passion key to success of KenMoore Fashion, says founder O.K. Chukwuma

Ogbonna Kelvin Chukwuma, the founder and CEO of one of Nigeria’s foremost fashion brands, KenMoore Fashion, has attributed the success story of KenMoore Fashion to how he painstakingly built the business with the interest he had on what he was doing, and the passion to succeed. "At a tender age, during my apprenticeship in the…

Ogbonna Kelvin Chukwuma, founder and CEO of KenMoore Fashion

Ogbonna Kelvin Chukwuma, the founder and CEO of one of Nigeria’s foremost fashion brands, KenMoore Fashion, has attributed the success story of KenMoore Fashion to how he painstakingly built the business with the interest he had on what he was doing, and the passion to succeed.

“At a tender age, during my apprenticeship in the fashion industry, I developed a keen interest and passion for fashion and since then, that has been my anchor in the business,” said the KenMoore Fashion boss.

“I learnt trading and fashion from a respected and honourable man in the fashion industry for a very long period of years. I also attended seminars and exhibitions in and out of Nigeria.

“I was inspired by the exhibitions and trade fairs I attended in some European and Asian countries. I got to know, that there is nothing cast in concrete as regards being a big fashion brand, because not all the big fashion brands have factories. This motivated me to see the possibilities of having mine as a registered brand.

“I have been into business for a very long time, marketed and sold various brands that are not mine. In the course of doing all of these, I found out that setting up my own brand won’t be a regrettable decision. Eventually, with my hard work and passion for the business, I can say so far no regrets,” added Chukwuma.

Chukwuma has since gone on to to build KenMoore Fashion into a brand that has become one of the most sought-after products in Nigeria.

Though there were a few challenges at the outset, the originator of the KenMoore Fashion brand said he was able to overcome these because he worked with the right people who knew how to deliver the job.

“Standing out as a brand is not a one-man job, so the initial challenge I faced was getting the right people to work with. However, I was later blessed with people of same goal and mind-set which has skyrocketed the company.

“I could remember one of my worst moments; when an upfront payment was made to a company in Turkey which was our production partner but couldn’t meet up with the production due to the COVID-19 pandemic in 2020. I couldn’t visit the country to lodge a complaint or know the state of the goods’ production and the pressure was on us in Nigeria to deliver. But, thank goodness, we were able to sort things out,” added Chukwuma.

While advising upcoming fashion entrepreneurs, Chukwuma dropped a tip on how to be a success in the industry.

“Sometimes, business does not require capital,” he said, before adding: “What keeps a business striving and, eventually, successful is passion, understanding and patience.”