Freshly in his 20s, Harris has already established a reputation with Fortune 500 companies as one of the go-to people for Generation Z consulting.

When Harris was still in high school, he struggled to remain engaged in his courses due to his entrepreneurial spirit diverting his attention. While his peers would party, goof around, and not take life very seriously, Harris spent countless hours each day formulating strategies that brands could use to truly connect with Generation Z.

When asked what inspired him to pursue such a career, Harris said “I saw how short the average youth’s attention span was, and I wanted to figure out how to capture these audiences with clever marketing.” Harris further explained that he used himself as a Guinea pig for testing his proposed marketing solutions. “If I couldn’t be captivated by a marketing campaign, then I would instantly scrap the idea,” Harris told us.

Generation Z is almost synonymous with short attention spans. Brands have a very difficult time finding suitable access points to Generation Z. It takes people such as Jack Harris to help shift the archaic mindset that many Fortune 500s have about marketing. Generation Z demands constant stimulation, and traditional marketing fails to be scintillating enough in its appeal.

Harris explained that the days of boring billboard ads and uninspiring commercials are quickly ending. Smart phones and social media have created a paradigm shift in how younger people lead their lives and interact with the world.

Without people such as Jack Harris, brands likely would not be able to remain agile in this ever changing technology landscape.

Harris concluded by telling us: “It is almost as if life needs to feel like a game in order for the youth to become excited about it. Predictable, monological advertising will no longer suffice. This generation demands plot twists. Marketing campaigns need to possess this sort of x-factor in order to set themselves apart.”