Kids rock in Patterns&Stitches 2017 Summer Collection
Emerging fashion house, Patterns&Stitches held its maiden Open House recently at Playhouse, GRA, Ikeja, Lagos, with the theme, Tweens & Teens Summer Collections to showcase their 2017 summer collection.
The event was a display of unique fashion collections for teens and pre-teens and had teens strutting the runway to model some of the pieces. The event also featured other service providers such as Zeeeight12, SJP Jewellery, Buttermilk Confectioneries, Hally Henna art, amongst others.
The CEO and creative lead of the company, Atinuke Adelakun, described Patterns&Stitches as a garment manufacturing company producing adult and children’s wear as well as soft furnishings, among other things. “The main purpose of today’s open house is to create awareness for our made in Nigeria clothing for male, female, adults and children which primarily focuses on teenagers and kids. In my opinion, there aren’t too many people focused on kids and teenagers and one of the things we do specifically is cater for this age bracket and serve their casual and semi-casual needs, easy things for them to feel cool and trendy in. When you wear our designs, you feel like you’re wearing a foreign product. We are creating pieces that can be worn anywhere in the world.”
On how she intends to stand the test of time, Adelakun said: “We are not in this for the short run, we have been in it for some time, we didn’t stumble into it. A lot of research went into this in determining our primary target market. While we don’t intend to copy international brands, our goal is to satisfy and meet the needs of our target market. We work with a whole range of fabrics but our flagship fabric remains the tie and dye (adire and kampala) and batik. We started out with aso-oke and our goal was to transform it into contemporary pieces that people can use but not in the usual iro and buba or agbada that we are used to. We transform them into pieces that people can use on a daily basis. We do throw pillows as well as other things with these fabrics. One of the major problems we have producing clothes locally is fabric because most of these fabrics are imported and we have no control over them. So, we saw the need in using our own local fabrics to solve this problem and that was how tie and dye became our flagship fabric. We work with other fabrics, too, but tie and dye remains our number one.
She further revealed that while she wants the world to know all about the brand in a couple of years, her collections have already found a home among the Nigerian Diaspora in the United States of America and Europe. “We export some of our products already and this has been our goal from the beginning, products that can be used and appeal both locally and internationally.”
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