LG Redefines Style, Functionality, Power and Performance With G4 Smartphone

IN line with its brand promise of making available cutting-edge products that meets the needs of mobile phone users, LG Electronics, a global leader in Mobile Communications and Consumer Electronics has introduced its eagerly anticipated new flagship smartphone, the G4 into the Nigerian market.

Aimed at making the most up-to-date technologies available to mobile phone users, the event which held at Protea Hotel GRA Ikeja enabled users interface with the forward-looking features and specs of the LG G4, the successor to the company’s well-received LG G3. With the G4, LG is poised on delivering comfortable elegance, a great visual experience and a human-centric user experience.

The G4 camera features, a rare-in-smartphones F1.8 aperture lens, which allows 80 percent more light to hit the image sensor than in the G3.

The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the LG G3.

The LG G4 embodies human sensibility that is clearly visible in its Slim Arc exterior design and graphical user interface. Speaking about the new smartphone, the General Manager, Mobile Communication division, LG Electronics West Africa operations, Steve Seungeui Lee said, “we are living up to our promise of innovation for a better life with a fashionable, premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best.”

He added, “we wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that delivered real world performance.

From the design to the camera to the display to the UX, this is the most ambitious phone we have ever created.” With the new LG G4, the brand paid special attention to the materials utilized in its newest flagship. It is available in handcrafted, genuine full grain leather in six beautiful colors.

The vegetable tanning process employed is an age old tradition that requires skilled craftsmen to produce and dye the leather.

Most importantly, vegetable tanned leather is environmentally friendly and can be recycled easily, since no harsh chemicals are used. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged metallic gray as well lustrous, shiny gold.

The fashionable elegance of the new LG G4 is a refreshing change from the uniformly flat, full metal designs that have been become standard across the industry. Its design is defined by the slim arc, which runs along its entire body, highlighted by a display with a subtle curvature.

More than just a design accent, Slim Arc offers 20 percent better durability than a flat smartphone in face-down drops and gives the smartphone a more comfortable and secure feel in the hand.

PICS Captions LG G4 PIC 1 From Leeft: Sales Manager, Mobile Communications, LG Electronics West Africa Operations, Mr. Kabiru Kajogbola; Managing Director, LG Electronics West Africa Operations, Mr. Seonghak Kim; Commercial Director, Konga, Mr. Mark Russell; and General Manager, Mobile Communications division, LG Electronics West Africa Operations, Mr. Steve Seungeui Lee,  during the official launch of LG G4 smartphone, in Lagos   LG G4 PIC 2  From left: Managing Director, LG Electronics West Africa operations, Mr. Seonghak Kim; Managing Director, Okay Phones, Mrs Foluke Adeleke; and General Manager, Mobile Communications division, LG Electronics West Africa operations, Mr. Steve Seungeui Lee, during the official launch of LG G4 smartphone, in Lagos.