Looking to inspire a new generation of leaders across the country, the highly anticipated Naija NextGen campaign launched recently with a screening event held in Lagos.
  
According to the organisers, the campaign is aimed at rallying Nigerian youths to step up and take charge of their future, the campaign, powered by Luminate and produced by Delmedia, is a social impact digital initiative that will unfold over one month, utilising the media to ignite conversations and inspire action around gender roles in politics, responsible use of the digital space and platform accountability.
   
At the heart of the campaign is a series of short-form media content designed to entertain while sparking meaningful social action. These videos, featuring inspiring stories and powerful calls to action, will be released across various platforms over the next month. The goal is to inspire youths, particularly young women, to channel their energy and creativity into community-based initiatives, while actively engaging with the political systems that shape their world. By highlighting the need for gender parity and equitable representation in leadership, the campaign advocates for young women and men to take their place in public service and civic life.
   
Additionally, the campaign stresses the responsible use of social media and holds digital platforms accountable for the critical role they play in shaping public discourse and socio-political outcomes.
  
Speaking with The Guardian, Executive producer, Delmedia Productions, Delmwa Deshi-Kura, said as the campaign progresses, the digital strategy will focus on sparking dialogue across social media platforms and mobilising both physical and digital communities. She said screenings of the media content will serve as catalysts for deeper conversations on breaking down entrenched gender biases, fostering equality in political participation, and challenging the harmful misuse of social media platforms. “Through these efforts, we aim to inspire young Nigerians, particularly women, to lead transformative change, while advocating for social media platforms to act responsibly in promoting positive, inclusive narratives.”
    
At the core of this campaign is the gripping story of four young Nigerians who met at university as members of a political group of underground youths and with technology, aim to promote change. Now adults, they are navigating a world rife with inequities but one on the cusp of transformation. With technology and access to information breaking down gender barriers and voter apathy, this generation of social warriors steps forward to influence and disrupt the status quo. Their journey reflects the aspirations of millions of young Nigerians and embodies the campaign’s call to action for greater inclusion, gender balance, and responsible digital engagement. Young Nigerians are encouraged to join the conversation by following the Naija NextGen social media pages and use #NaijaNextGen and #ThereIsNoFence to share their own stories, ideas, and initiatives about gender roles, digital responsibility, and platform accountability.