The founder of Taryor Gabriels bespoke clothing brand, Adetayo Adeyeye who expanded its operation to the United States of America a few months has expressed his optimism in the ability of the brand to succeed in Uncle Sam’s country, saying the brand has all it takes to succeed, given their unique selling point and brand identity.
“Taryor Gabriels has the essential quality, luxury craftsmanship, personalization, superior fit and a commitment to sustainability that appeals to the US market.
“We believe that by combining these essential elements with strategic marketing and strong client relationships, the brand is well positioned to thrive in the US fashion space,” Adeyeye said.
When asked if the brand is adding an African or Nigerian dimension to its contemporary style to appeal to the American populace, the Founder, who also doubles as the creative director was emphatic in his summation.
“The idea is to strike the right balance between the two markets; there’s a growing demand for African-inspired fashion globally. For the diaspora, we plan to lean into the brand’s Nigerian roots with bold designs and cultural references and the broader market, create subtle contemporary integrations that highlight African craftsmanship without overwhelming the design,” he stated.
Taryor Gabriels has proven its mettle as a top-notch clothing brand. Little wonder even the upper crust of the Nigerian high society has endorsed him.
He has been recognized for crafting bespoke pieces for high-profile individuals. Elite clients including but not limited to: Fmr. President of Ghana- J.D Mahama, Ondo State Governor (Nigeria).- Lucky Aiyedatiwa, Akwa Ibom state Governor (Nigeria)- Gov. Umo Bassey, Cross River State Governor – Bassey Otu, Senator David Umahi- Minister for work (Nigeria), Chief Executive Financial Reporting Council – Dr Rabiu Olowo MD Phillips Consulting – Mr Folusho Phillips; artistes and actors including but not limited to: DAVIDO, Burna Boy, Richard Mofe Damijo, Ayo Makun, Adedimeji Lateef, Ric Hassani and a host of other celebrities.
With its U.S. launch, Taryor Gabriels is focused on catering to discerning clients who value quality, attention to detail, and the personalized experience of bespoke fashion. From business executives to fashion-forward individuals, the brand aims to dress those who appreciate luxury with a modern touch.
The debut collection in the U.S. showcased a range of bespoke suits, formal evening wear, and casual luxury pieces, each crafted using the finest materials and tailored to perfection. The design ethos is rooted in a fusion of classic silhouettes with contemporary twists, ensuring that every piece reflects the unique personality of the wearer.
As Taryor Gabriels embarks on this exciting new venture, the brand remains committed to its core values of excellence, innovation, and individuality. The U.S. launch is more than just an expansion; it’s a statement of intent to elevate the standards of luxury fashion across the globe.
Taryor Gabriels is not just a clothing line, but a celebration of personal style, where every garment tells a story. Welcome to the new era of bespoke fashion in the United States.
What is fashion to you, in view of your beliefs and craft?
Fashion in view of my belief and craft is about personalization and individuality. It is availing oneself of curating a piece that reflects personality, lifestyle and unique aesthetic.
It’s about emphasizing quality and timeless elegance. An opportunity to express individuality through clothing crafted exclusively for an individual. It is creating garments that not only look impeccable but also tell a personal story.
What special qualities does your clothing brand have to survive and thrive in the American market?
Taryor Gabriels has the essential quality, luxury craftsmanship, personalization, superior fit and a commitment to sustainability that appeals to the US market.
We believe that by combining these essential elements with strategic marketing and strong client relationships, the brand is well-positioned to thrive in the US fashion space.
Are you adding an African or Nigerian dimension to your contemporary style to appeal to the American populace or are you just focusing on the Africans in the diaspora?
What exactly does bespoke fashion entail?
Bespoke Fashion entails the creation of custom-made clothing, designed, cut and tailored specifically to the individual client’s measurements and preferences through personalization, precise measurement, multiple fittings, attention to detail, time-intensive process. Bespoke fashion is about experience, craftsmanship, and exclusivity. It is the ultimate expression of luxury and individuality.
What are your plans to penetrate the American market and what would your unique selling point be?
We are considering a strategic location and presence from Houston. We have plans for pop-up shops and trunk shows, we plan on collaborating with stylists who cater to celebrities and influencers and hosting exclusive fashion events. Our Unique Selling Point (USP) centres on true bespoke craftsmanship, a fusion of African heritage with contemporary fashion, superior fit and quality.
We plan on offering a blend of exclusivity, craftsmanship and cultural depth that appeal to both high-end consumers and the African diaspora.
Since you are expanding into a new territory, a new culture, so to say, are you diversifying in terms of style, design and values?
Whilst we maintain our core identity of luxury bespoke tailoring, we plan on diversifying our offerings in terms of style, designs and values. We will offer a wider variety of garments introducing different price points and adapting to local market preferences. Diversification paired with Taryor Gabriel’s unique African influence and superior craftsmanship, we believe will help the brand establish itself in the competitive U.S. fashion industry.
How long have you been in the US and what has the experience been like?
We have been in the U.S. for about four months. In regards to experience, we are working at navigating a competitive fashion landscape, establishing brand recognition and adapting to consumer preferences.
We are focusing on understanding local demand, building relationships and adjusting marketing strategies to fit the U.S. audience.
Can you share some of the celebrities that have patronized you in the past?
Taryor Gabriels has been recognized for crafting bespoke pieces for high-profile individuals. Elite clients include but not limited to:
Fmr. President of Ghana- J.D Mahama,
Ondo State Governor (Nigeria).- Lucky Aiyedatiwa
Akwa Ibom state Governor (Nigeria)- Gov. Umo Bassey
Cross River State Governor – Bassey Otu
Senator David Umahi- Minister for Work (Nigeria)
Chief Executive Financial Reporting Council – Dr. Rabiu Olowo
MD Phillips Consulting – Mr Folusho Phillips
Artistes and actors including but not limited to: DAVIDO, Burna Boy, Richard Mofe Damijo, Ayo Makun, Adedimeji Lateef, Ric Hassani and a host of other celebrities have been spotted at different times in Taryor Gabriels pieces.
Is your fashion brand primarily about men? If not, what about your plans for the women’s fashion needs in view of your American dream?
Taryor Gabriels initially gained recognition for its bespoke tailoring primarily catering to men’s fashion, particularly in formal and occasion wear like suits and tuxedos. However, there is a growing potential for expanding into women’s fashion.
We believe this can broaden the brand’s reach and help us tap into a growing demand for custom-made luxury women’s ears in the U.S. market.
Is America your last bus stop or do you have a view of a world’s domination?
The U.S. market is a significant milestone rather than the final destination. While penetrating the American fashion scene is a major goal, due to its influence in size, we have plans for a European, African and middles Eastern presence.
