Mavin Records signs new producers, songwriters
Prominent African music label, Mavin Records, on Thursday, unveiled six new talents in an unprecedented, but a welcome move that once again underlines the range of new talents present in the African music industry.
As the industry grows, the prominence of the people behind the music should accompany it. In a trailblazing move to centralise these indispensable cogs of the African music ecosystem, Mavin Records announce the signing of Alexander Uwaifo (Andre Vibes), Prince Omoferi (Mbryo), Oluwadamilare Aderibigbe (Milar), King Agene David (Prestige), Jackson Okpeku (JVXN), Chinomso Ohajianya (Sevn)
Milar and Mbryo are bonafide songwriters with an already enviable catalogue.
Penning songs like Bloody Samaritan, Overdose, Ijo (Labalaba), and Feeling among them already, the duo represent an emergent class of genius lyricist and music talents whose place in the industry is just as important as anyones. 18-year-old Milar’s big picture is touching lives with music and branching out into many other verticals of the music creative economy. Mbryo is also a guru in the game. Having worked with some of the scene’s biggest artists already, he is looking to inspire and document daily lives with his talent
Andre Vibez, Prestige, Jvxn, and Sevn are connoisseurs of sound. Andre Vibez is one of Afrobeat’s most prolific producers. Responsible for the 2021 smash hit Feeling by Ladipoe, Rema’s Calm Down, and most recently, Ayra Starr’s Rush, the producer is gunning for legacy. Prestige has worked with artistes like Dr Sid, Di’Ja, Crayon and new Mavin signee, Bayanni. Jvxn and Sevn are raring to stake their claim on the scene as they work with some of the industry’s best new artists while learning and honing their craft under Don Jazzy- legendary Afrobeats producer and founder of Mavin Records.
Speaking on the initiatives and new talents, Don Jazzy tells Weekend Beats, “For over sixteen years, I watched the industry grow and played my role as a producer and songwriter. It is time we give back to the creatives behind the scene. Mavin is backing new storytellers and soundmen who would redefine the sound of Afrobeats.’’